GSD&M makes Jamie Foxx Chrysler minivan voice

Crossmedia's Plonchak on why transparency is the best policy | MeringCarson says San Diego will make you smile | GSD&M makes Jamie Foxx Chrysler minivan voice Created for {EMAIL} | [Web Version]( March 5, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Crossmedia's Plonchak on why transparency is the best policy]( Crossmedia's Ali Plonchak talks in this podcast about why transparency is key to client relationships and the dangers of doing deals with media suppliers. "When the clients start suspecting there are hidden fees, that's when the in-house conversations start happening," he says. [Digiday (free content)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [MeringCarson says San Diego will make you smile]( [MeringCarson says San Diego will make you smile]( (San Diego/YouTube) San Diego Tourism Authority has invested $19 million in a multiplatform campaign, "Something to Smile About," to attract tourists in the US, Mexico, Canada and UK. The push, from MeringCarson, features three TV spots, digital ads across sites including Hotels.com and TripAdvisor, and additional content across social, display and out-of-home. [MediaPost Communications]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GSD&M makes Jamie Foxx Chrysler minivan voice]( [GSD&M makes Jamie Foxx Chrysler minivan voice]( (Chrysler/YouTube) GSD&M's new push for the Chrysler Pacifica and Pacifica Hybrid features actor Jamie Foxx as the sassy voice of both vehicles. The campaign humorously shows young families why they should opt for the minivans and is running across TV, social and digital. [MediaPost Communications]( (3/4), [Ad Age (tiered subscription model)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Preacher co-founders on spreading the message]( Preacher co-founders Rob Baird, Krystle Loyland and Seth Gaffney discuss leaving Mother to "find more soul" and what made them choose the name of the agency. "Ultimately, we're messengers," Baird says, adding, "We liked the idea of spreading the good word in compelling and beautiful ways about the brands we work with." [Adweek (tiered subscription model)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Dagger wins creative AOR for Boys & Girls Clubs of America]( Dagger has won creative agency of record for Boys & Girls Clubs of America after a review. "Our brand platform approach will support Boys & Girls Clubs of America with stronger flexibility and scalability, with a universal charge that rallies this variety of audiences around their transformative mission," says agency CEO Mike Popowski. [Adweek (tiered subscription model)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Long-form video gaining popularity]( Report: Long-form video gaining popularity (Pixabay) An eMarketer report reveals that long-form content, including video on popular social media channels, is gaining popularity, Michael Del Gigante writes. A large proportion of people watch digital video content online, and these numbers will continue to grow, while younger audiences are more prepared for the shift to long-form video, the study shows. [PR Daily]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Digital advertising's market share to hit 60% by 2022]( Jefferies analyst Brent Thill forecasts that digital advertising will grow to take a 60% share of the market by 2022 and that Amazon's ad sales will rise annually by 35% to reach $33 billion, but not at the expense of Facebook or Google parent company Alphabet. He also estimates that the collective market share of Alphabet, Facebook and Amazon will grow from 65% to 72% by 2022. [The Drum (free registration)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. 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