Karsh Hagan spoofs conspiracies about Denver International

JWT Amsterdam gives Rembrandt a voice with AI | Karsh Hagan spoofs conspiracies about Denver International | Droga5, Covergirl urge cruelty-free cosmetics Created for {EMAIL} | [Web Version]( March 1, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [JWT Amsterdam gives Rembrandt a voice with AI]( JWT Amsterdam gives Rembrandt a voice with AI (Remko De Waal/AFP/Getty Images) JWT Amsterdam, in working with ING, partnered with Carnegie Mellon University to use artificial technology to bring Rembrandt's voice to life, 350 years after his death. A spot explains how the initiative worked by employing technology that matches the faces of people to their voices. [MediaPost Communications]( (2/28), [Ad Age (tiered subscription model)]( (3/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Karsh Hagan spoofs conspiracies about Denver International]( Karsh Hagan has unveiled a campaign for Denver International Airport that plays on the many weird conspiracy theories that surround the airport's history. "#DENFiles," referencing "The X-Files," promotes a three-year, $650 million renovation program with signs that highlight real new features alongside satirical copy such as "Remodeling The Lizard People's Lair." [Adweek (tiered subscription model)]( (2/28), [Thrillist]( (2/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, Covergirl urge cruelty-free cosmetics]( Droga5 has created a "Signature Selfie" push for Covergirl to celebrate the brand becoming certified by Cruelty Free International's Leaping Bunny program. The campaign enables consumers to post selfies carrying their signatures on social using #CovergirlCrueltyFree, which will also be displayed on the brand's Times Square billboard and on a digital gallery. [Ad Age (tiered subscription model)]( (2/28), [LiveKindly (Canada)]( (2/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why indie shops must focus on resilience]( Why indie shops must focus on resilience (Pixabay) Independent agencies may be more nimble than holding companies when it comes to adapting to changing client demands, but building resilience among teams is essential to survive in such turbulent times, writes Katy Howell, CEO of immediate future. "Now seems a good time, without preaching, to remember to look up and see how our people are faring. Connect to our peers. Talk to our staff," she writes. [The Drum (free registration)]( (2/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [EP+Co's Mawhinney on importance of male support for gender equality]( EP+Co's Karen Mawhinney discusses gender inequality in the agency world and why the industry has to look more closely at why some men still seem to be unsettled when imbalances are called out. "As our women are feeling a greater sense of belonging, are our men feeling alienated and unwelcome?" she asks, adding, "We all have to be comfortable when our blind spots are pointed out." [Campaign US (free registration)]( (2/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [2018's new business winner is Publicis Media Group]( 2018's new business winner is Publicis Media Group (Pixabay) Publicis Media Group was the holding company leader of winning the most net new business last year, bringing in $3.201 billion worth of new accounts, per Comvergence. Among those agencies and service providers not part of a holding company, Horizon Media ranked first with $1.1 billion, followed by Wieden+Kennedy at $210 million. [MediaPost Communications]( (2/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Forrester: Digital marketers to up spend by 9% annually through 2023]( Forrester forecasts that investment in digital marketing will hit $146 billion by 2023, a compound annual growth rate of 9%. The report also states that half of search marketers intend to maintain their 2018 level of investment this year but that search advertising budgets will increasingly be moved to voice. [Marketing Dive]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's Kaplowitz: The state of play for agencies]( 4A's Kaplowitz: The state of play for agencies Kaplowitz (4A's) 4A's CEO and President Marla Kaplowitz talks in this podcast about how agencies are responding to current challenges, including attracting talent, in-housing and clients seeking efficiencies. "It's about how do you drive the right work?" she says of the trend to place agency staff in brand teams. [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] [W]hen it comes to justice, there is no easy way to get it. You can't sugarcoat it. You have to take a stand and say, 'This is not right.' 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