RPA, Farmers Insurance celebrate Dr. Seuss

RPA, Farmers Insurance celebrate Dr. Seuss | Anomaly, Booking.com say stop browsing and book | Bensimon Byrne, Narrative create powerful PSA for White Ribbon Created for {EMAIL} | [Web Version]( February 28, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [RPA, Farmers Insurance celebrate Dr. Seuss]( [RPA, Farmers Insurance celebrate Dr. Seuss]( (Farmers Insurance/YouTube) RPA and Farmers Insurance are celebrating Read Across America Day (March 2) and what would have been the 115th birthday of Dr. Seuss with an animated spot voiced by the brand's character Professor Burke, played by J.K. Simmons, that narrates "The More That You See." The spot is available on social and digital, and the campaign includes a video that brings to life weird insurance claims in the style of the author. [The Drum (free registration)]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Anomaly, Booking.com say stop browsing and book]( [Anomaly, Booking.com say stop browsing and book]( (Booking.com USA/YouTube) Anomaly's new campaign for Booking.com urges consumers to stop simply browsing travel destinations on social and "Be A Booker" instead. The push is running across TV and digital with 15-, 30- and 60-second spots. [The Drum (free registration)]( (2/25), [Ad Age (tiered subscription model)]( (2/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Bensimon Byrne, Narrative create powerful PSA for White Ribbon]( Bensimon Byrne and Narrative have created a public service announcement for Canada's White Ribbon titled "Boys Don't Cry" that explores how a culture of toxic masculinity harms boys and makes them more likely to become abusers themselves. The 3-minute video is running on YouTube with shorter versions available on Twitter and Instagram. [Adweek (tiered subscription model)]( (2/27), [Minnesota Public Radio]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why agency identity is key in the era of experience]( The goal for agencies to drive client growth has not changed, but the method for doing so most certainly has, writes Bloom London's Andy Fennell. "The thing that we need to be really good at in a world of overwhelming complexity is identity," he writes, adding, "It is the foremost and foundational discipline of this experience era." [The Drum (free registration)]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [What brands should do to ensure successful agency relationships]( Bruno Gralpois explains how brands should approach choosing the right agency partner and establishing an effective relationship, including identifying where third-party expertise is needed and what can be accomplished in-house. He also cautions agencies, in writing, "historically agencies have struggled with the ability to vocalize how to hold clients accountable." [MediaPost Communications]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Inamoto & Co. wins 5 new clients]( Inamoto & Co. has announced that it's won five new clients -- Theory, All Nippon Airlines, RideNow, Laithwaite's and Ajinomoto. Agency co-founder Rei Inamoto puts its success down to "first, identifying new customer opportunities and second, designing best-in-class customer experiences." [Adweek (tiered subscription model)]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Adobe: Smartphones now integral part of Americans' lives]( Adobe: Smartphones now integral part of Americans' lives (Pixabay) In an Adobe study of American smartphone owners, 89% of respondents said they need their phones while traveling and 54% said they depend on them at home. Half of the respondents to the study said the mobile ads they see are OK, and less than 20% said the ads are relevant to their needs. [CMO]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] An important conversation on agency management 4A's Management Practitioners Forum (MPF) features mission-critical topics, speakers who share practical solutions, and a forum environment that encourages open discussion. Attendees and participants include entrepreneurs, agency operations management and principals...a smart, vested and action-oriented group of thinkers and doers. This conference elevates discussion of topics that are mission critical to agency leaders including future industry opportunities and client-side perspectives, creativity and innovation, agency thought leadership on operations and management, and so much more. It's a rare opportunity for a frank discussion. In Chicago, April 15-16. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] With tireless energy and eager zeal, colored women have, since their emancipation, been continuously prosecuting the work of educating and elevating their race, as though upon themselves alone devolved the accomplishment of this herculean task. 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