Mono updates Thomas' look, unveils new push

Agencies: Don't give up hope, rise to the challenge | 72andSunny, "Call of Duty" call in The Replacer | Mono updates Thomas' look, unveils new push Created for {EMAIL} | [Web Version]( February 21, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Agencies: Don't give up hope, rise to the challenge]( Digital transformation and the trend by brands to experiment with in-housing to drive efficiencies is imbuing a sense of existential angst among agencies, but the current state of play actually offers opportunities for savvy shops, writes Dentsu Aegis Network UK's Kate Howe. "By investing in our own talent -- attracting, training, incentivizing, rewarding and retaining them -- and organizing ourselves effectively we can regain the position of being an indispensable source of inspiration for our clients," she writes. [The Drum (free registration)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Rethink everything you know about media. With FreeWheel, bring digital and linear TV together in one plan. Now you can reach your audience at scale, regardless of their screen or location. Now you can harness the power of data. Now you can measure it all — the same way. [Get Started]( ADVERTISEMENT [] Creative [] [72andSunny, "Call of Duty" call in The Replacer]( [72andSunny, "Call of Duty" call in The Replacer]( (Call of Duty/YouTube) 72andSunny Los Angeles' new campaign for "Call of Duty: Black Ops 4" brings back actor Peter Stormare as The Replacer and features a cameo from Dr. DisRespect, a Twitch streamer famous for playing the game. A spot shows The Replacer talking about how things have gotten a little "out of hand" while gamers have been otherwise engaged, revealing his unintentional actions that led to the Brexit crisis, there being no host for the Oscars and a giant cow appearing in Australia. [Adweek (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mono updates Thomas' look, unveils new push]( Mono has revamped the look for three of Thomas' products -- swirl breads, bagels and English muffins. The redesign is accompanied by a campaign running across digital video, podcasts, digital out-of-home, billboards and in-store media. [MediaPost Communications]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( WEBINAR: 3 Data-First Trends for 2019 Feb. 28, noon ET Brands that will win the hearts (and wallets) of customers this year are adopting a data-first mindset to deliver 1:1 engagements. Learn the 3 key trends for advancing a data-first strategy across your organization. [Sign up. >>]( ADVERTISEMENT [] Agency Insider [] [Be authentic in ads for black audiences]( Be authentic in ads for black audiences Kaepernick in Nike ad. (Angela Weiss/AFP/Getty Images) African-Americans collectively spend $1.2 trillion each year, but some brands are still getting it embarrassingly and often offensively wrong when trying to engage the demographic, writes Goodway Group's Corean Canty. She cites Nike's campaign featuring Colin Kaepernick as a success, writing that it "communicated a message of support and alliance in an authentic way that audiences could connect with." [Adweek (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The importance of mentors for underrepresented staff]( Agencies must provide underrepresented staff with mentorship opportunities to help them succeed, but the relationships should be allowed to develop as organically as possible as opposed to the introduction of forced corporate schemes, writes Hill Holliday's Mike Proulx. He quotes his mentor Don Harley, who told him, "The good leader makes people transcend the feeling that they are just a cog in the wheel or a brick in the wall -- they matter as part of the team." [Ad Age (tiered subscription model)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Original content from SmartBrief [Building the perfect digital ad]( often ask their SmartBrief account management team how to get the most out of their ad buys. These questions can be hard to answer, but past performance data can offer some insights into how best to approach ad creation and campaign management. In this post, we look at three highlights from our just-released advertising best practices guide. [Read the full post >](   [] Agency News [] [TBWA\Chiat\Day adds digital to creative for Gatorade]( TBWA\Chiat\Day has been awarded Gatorade's digital business by PepsiCo, adding to its creative agency of record duties. The brand invested $133 million in US paid media in 2017 and $123 million in the first three quarters of 2018, per Kantar Media. [Adweek (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Waze, WPP team to engage drivers with better ads]( Waze, WPP team to engage drivers with better ads (Lionel Bonaventure/AFP/Getty Images) WPP and Waze, Google's navigation app, have signed a deal that will give the holding company access to the app's software and enable Waze to develop new ad units for mobile marketers -- particularly retailers, restaurants and gas stations seeking to engage drivers. WPP's Sanja Partalo says, "The goal is to deliver a better experience for drivers and a better experience for brands -- more contextual, better targeted." [Digiday (free content)]( (2/21), [MediaPost Communications]( (2/20), [Adweek (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's Kaplowitz: The state of play for agencies]( 4A's Kaplowitz: The state of play for agencies Kaplowitz (4A's) 4A's CEO and President Marla Kaplowitz talks in this podcast about how agencies are responding to current challenges, including attracting talent, in-housing and clients seeking efficiencies. "It's about how do you drive the right work?" she says of the trend to place agency staff in brand teams. [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Evil communication corrupts good manners. I hope to live to hear that good communication corrects bad manners. 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