Made, Clayton Homes call prefab homes "Prefabulous"

R/GA, Ad Council continue "No Labels" campaign | Made, Clayton Homes call prefab homes "Prefabulous" | Ogilvy, IKEA showcase "Morningmorphosis" potential Created for {EMAIL} | [Web Version]( February 14, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [R/GA, Ad Council continue "No Labels" campaign]( The Ad Council, with R/GA, has unveiled its latest "Love Has No Labels" campaign, which takes the form of a two-part documentary series created in collaboration with Facebook and Great Big Story. The first video tells the story of how coping with the aftermath of Hurricane Harvey sparked an unexpected friendship between Sara and Munira, a Jewish woman and a Muslim woman. [The Drum]( (2/12), [Campaign US (free registration)]( (2/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( WEBINAR: 3 Data-First Trends for 2019 Feb. 28, noon ET Brands that will win the hearts (and wallets) of customers this year are adopting a data-first mindset to deliver 1:1 engagements. Learn the 3 key trends for advancing a data-first strategy across your organization. [Sign up. >>]( ADVERTISEMENT [] Creative [] [Made, Clayton Homes call prefab homes "Prefabulous"]( [Made, Clayton Homes call prefab homes "Prefabulous"]( (Clayton Homes/YouTube) Made's "Prefabulous" campaign for Clayton Homes features an anthem spot that shows a stylish prefabricated home falling into place around a happy family, demonstrating an affordable solution to the US housing crisis. The ad is set to "Comin' Home Baby" by Mel Torme, and the push is running across TV, streaming services, social platforms including Instagram and Facebook, and Pandora and Spotify. [Adweek (tiered subscription model)]( (2/13), [Builder online (free registration)]( (2/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy, IKEA showcase "Morningmorphosis" potential]( [Ogilvy, IKEA showcase "Morningmorphosis" potential]( (Ikea USA/YouTube) Ogilvy New York's new push for IKEA, "The Morningmorphosis," features a series of 15-second ads that show how the brand's furniture and products help people become "the morning person you're not." One ad, "Nice Hair," shows a woman getting such a good night's sleep on her IKEA mattress she has time to discover that there's "shampoo for the shower." [Adweek (tiered subscription model)]( (2/13), [The Drum]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [What agencies are getting up to on Valentine's Day]( What agencies are getting up to on Valentine's Day (Pixabay) Larissa Faw takes a look at how agencies are celebrating Valentine's Day, such as Digitas recognizing the importance of work friendships with a #BeMyUnicorn Twitter initiative. T3 is helping staff send "Thank You Grams" to colleagues, and BSSP is playing its version of the Newlywed Game, which will feature work couples being tested on how well they know each other. [MediaPost Communications]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why agencies should aspire to make staff love coming to work]( Cultivate a culture of compassion, affection and friendship in your agency to not only make work a happier place to be, but to reap the rewards that such an atmosphere has on creativity, writes Jen Kaplan. "We fully believe that how we work directly affects the work our clients receive. We go above and beyond to help team members facing personal issues as we genuinely care about each other," she writes. [MediaPost Communications]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [IPG reports robust growth in 2018]( IPG reports robust growth in 2018 Roth (John Phillips/Getty Images) IPG reported organic revenue growth of 7.1% in the fourth quarter and a 5.5% increase for 2018 that drove net income to hit $618.9 million for the year. "While there is shared concern around macro issues, which include the aging economic expansion, political turmoil, international trade and interest rates, the backdrop appears sound as we enter the new year," said CEO Michael Roth. [The Wall Street Journal (tiered subscription model)]( (2/13), [MediaPost Communications]( (2/13), [Reuters]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Study: Podcast ads just as effective as TV]( Study: Podcast ads just as effective as TV (Pixabay) A study by Westwood One and the Advertising Benchmark Index found that podcast ads score comparably with digital video and TV ads when it comes to branding measures and in driving purchase intent and conversation. "Live reads are incredibly impactful, but they have to be done correctly and 'make the brand the hero of the story,' " the report states. [Radio Ink]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. 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