Why creatives must think like entrepreneurs

GS&P brings Cardi B back to the diner for Pepsi | Deutsch gives Downy "Buschhhhhh" refreshment | GS&P, BMW salute the courage of Zanardi Created for {EMAIL} | [Web Version]( February 11, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [GS&P brings Cardi B back to the diner for Pepsi]( [GS&P brings Cardi B back to the diner for Pepsi]( (Pepsi/YouTube) Goodby Silverstein & Partners created a Grammys spot for Pepsi that brings back the Atlanta diner from the brand's Super Bowl ad, this time featuring just Cardi B. The spot plays on the star's "Okurrr" catchphrase. [Adweek (tiered subscription model)]( (2/8), [People]( (2/7), [Billboard]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Deutsch gives Downy "Buschhhhhh" refreshment]( [Deutsch gives Downy "Buschhhhhh" refreshment]( (Busch Beer/YouTube) Deutsch's new campaign for Busch features actor Gerald Downy in a series of quirky TV spots that demonstrate that only beer that emits the "Buschhhhhh" sound when opened will do. The "Sound of Refreshment" ads, set in a variety of great outdoors scenarios, are accompanied by billboards, digital, social, podcast breaks and live activations. [Adweek (tiered subscription model)]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [GS&P, BMW salute the courage of Zanardi]( [GS&P, BMW salute the courage of Zanardi]( (BMW USA/YouTube) Goodby Silverstein & Partners has created a video for BMW that features Italian racing driver Alex Zanardi and tells the story of his return to the sport, thanks to a specially-designed vehicle by the automaker, after the loss of his legs during a 2001 crash. The film is available on BMW's social properties. [MediaPost Communications]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why creatives must think like entrepreneurs]( StrawberryFrog's Tyler DeAngelo talks about why creative agencies must embrace an entrepreneur mindset to be successful during a time of constant change. "Entrepreneurial creativity is the key to transformation and growth during volatility," he says. [The Drum]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How to achieve change through your everyday work]( How to achieve change through your everyday work (Pixabay) Inclusive campaigns that reflect or push for societal change are vital, but important change also happens when it's incorporated into the day-to-day decisions made by agencies and brands, writes Isobar US' Misty Bell Stiers. "I am doing my part; one day, one meeting, one design at a time," she writes. [Campaign US (free registration)]( (2/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from AdColony [Mobile Gaming Across the Globe]( gaming is now one of the most popular global pastimes. No matter setting or time of day, mobile games are the go-to source of entertainment and part of the daily routine for billions worldwide. [Read on and learn more]( about the preferences and habits of gamers and why mobile is the place to reach consumers in 2019.   [] Agency News [] [Hothouse takes over from Ogilvy for CORT]( Hothouse has replaced Ogilvy Atlanta as Berkshire Hathaway's CORT's new marketing and creative agency of record. Hothouse will manage the brand's creative and strategic planning for print, digital, direct mail, trade shows, email, broadcast and video. [MediaPost Communications]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook opens Groups to Pages, integrates Instagram messages]( Facebook now enables Pages to join Groups, a move that opens up the platform's popular private communities to brands. In separate news, Facebook is enabling brands to receive Instagram messages in their Facebook inboxes, making it simpler to engage with customers across both platforms. [VentureBeat]( (2/7), [Ad Age (tiered subscription model)]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [BK Super Bowl spot shows Warhol eating a Whopper]( Slate [] - [Levine joins Legend in Pampers spot]( USA Today [] - [DDB, MillerCoors talk corn syrup in NYT ad]( The Drum [] - [Why L.A. is the perfect place to open up shop]( The Drum [] - [David&Goliath, Kia discuss Super Bowl ad]( Campaign US (free registration) [] Editor's Note [] Correction In Friday's 4A's SmartBrief, the name of 4A's CEO and president, Marla Kaplowitz, was misspelled in a headline. SmartBrief regrets the error. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] I was willing to do whatever I had to do to break that barrier because all I kept hearing was, 'If you only had the experience.' I was trying to eliminate that excuse. 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