Great brands fail without the right business model

Hold yourself and others to high standards of conduct | Rethink who your most important employees are | Great brands fail without the right business model Created for {EMAIL} | [Web Version](   February 7, 2019 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [FORWARD]( [] Leading Edge [] [Hold yourself and others to high standards of conduct]( Certain characteristics can never be tolerated by managers from their team or from themselves, such as weak communication, dishonesty, disrespect and fear, Lolly Daskal writes. [Lolly Daskal]( (2/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Rethink who your most important employees are]( "Keystone employees" are people who fulfill the needs of others, nurture relationships and, therefore, sustain the entire company, Eric McNulty argues. These people, who don't always have the requisite title, should be prioritized for development opportunities, he writes. [Strategy+Business online (free registration)]( (1/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 5 Culture Trends for 2019 The workplace is always evolving. New research from the 2018 Global Culture Study uncovers 5 culture trends for 2019. Companies looking to attract, engage, and retain talent should leverage these trends to create workplaces where employees thrive. [Download the paper now]( ADVERTISEMENT [] Strategic Management [] [Great brands fail without the right business model]( Business models need to change over time to support the brand, and the only choice is whether to manage this change or let it control you, writes Steve McKee. "Great brands get back to first things: what needs they meet and why they exist, not what they do," he writes. [SmartBrief/Leadership]( (2/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Will AI displace more jobs than it creates? PwC's 22nd Annual Global CEO Survey is out — access the report to discover whether CEOs' believe AI will displace more jobs than it creates and the steps your organization can take to prepare its workforce for the future. [Download the report now](. ADVERTISEMENT [] Smarter Communication [] [Workplace communication is about telling good stories]( From making a public presentation to asking for a raise, communicating at work is difficult, but it can be made easier with personal, concise storytelling. Try compiling a list of moments and stories you can tell in different situations. [Fast Company online]( (2/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why an English professor defends jargon]( While many view words like "synergy" to be buzzwords, University of Michigan English professor Anne Curzan believes such jargon is a shortcut language that is useful to convey a sense of being an insider. People are annoyed by these words, on the other hand, because they can sound euphemistic or alienating. [Harvard Business Review online (tiered subscription model)]( (2/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Earn a free year of digital access to The New York Times Crossword Ready for a fun challenge? Ponder the daily puzzle, take a quick break with the mini, or explore the expansive archive to delight in the clever wordplay of the Crossword. Refer SmartBrief to 5 colleagues and enjoy a free year of unlimited access to The Crossword. Your Referral Link: smartbrief.com/LEADERSHIP/?referrerId=japnABMSAp&campaign=ad_referral_NYTcross ADVERTISEMENT [] The Big Picture Each Thursday, what's next for work and the economy [] [Tech is ready to transform the world -- again]( Tech is ready to transform the world -- again Wheeler (Chip Somodevilla/Getty Images) The printing press, telegraph and railroad jump-started eras of achievement and advancement but also caused disruption and conflict across society, and our world is on the verge of "the third great era of network revolution," says Tom Wheeler, former Federal Communications Commission chairman. Industry and government cannot avoid this network-driven change, "and our challenge is to step up and deal with it rather than to run away from it," he says. [SmartBrief/Leadership]( (2/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] In Their Own Words [] [Co-executives: 2 CEOs are better than one]( Greg Hodges and Peter Mace have found their rhythm as co-CEOs by sharing information, shedding egos, agreeing on goals and putting in equal effort. Hodges oversees sales while Mace is in charge of operations at their employee-benefits company Hodges-Mace, but they always come together for big decision-making. [Chief Executive online]( (2/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] [What's it like to make snow for a ski resort?]( Making snow at the Sunday River ski resort in Newry, Maine, is a tough task that reveals what kind of person you are, says first-time snowmaker Ashley Leedberg. "The wind blowing, the cold, you just can't pretend to be someone you're not," she says. [DownEast]( (2/2019) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] More insights from SmartBrief Besides our more than 200 newsletters, SmartBrief publishes [original insights]( on leadership, marketing, education and more. Here's what you may have missed: - [Restaurants rethink third-party delivery partnerships]( - [The power of peer feedback]( - [Valin shows how digital transformation can be truly transformative]( [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] Conflicts may be the sources of defeat, lost life and a limitation of our potentiality but they may also lead to greater depth of living and the birth of more far-reaching unities, which flourish in the tensions that engender them. 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