Why L.A. is the perfect place to open up shop

Levine joins Legend in Pampers spot | Giant Spoon touts Riddell, Carbon football helmets | RanaVerse taps Campbell for Equinox's new hotels Created for {EMAIL} | [Web Version]( ADVERTISEMENT February 5, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Levine joins Legend in Pampers spot]( [Levine joins Legend in Pampers spot]( (Pampers/YouTube) Pampers' new spot from Friends at Workshop and MSL New York brings back John Legend, this time with son Miles, in "Stinky Booty Duty 2.0." The ad shows Legend singing the catchy diaper-changing ditty, backed up by a choir of dads, Adam Levine and an exasperated Chrissy Teigen. [USA Today]( (2/4), [Adweek (tiered subscription model)]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Creative [] [Giant Spoon touts Riddell, Carbon football helmets]( [Giant Spoon touts Riddell, Carbon football helmets]( (Carbon Inc./YouTube) Riddell has partnered with 3D printing firm Carbon to create safer football helmets, and the collaboration is being promoted in a digital push from Giant Spoon. A video spot is running across YouTube and Twitter, and the campaign includes sponsored Twitter search, a special helmet emoji and a hashtag, #ProtectItAll. [MediaPost Communications]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [RanaVerse taps Campbell for Equinox's new hotels]( [RanaVerse taps Campbell for Equinox's new hotels]( (Equinox/YouTube) Equinox is promoting the opening of its first hotel with a short film starring Naomi Campbell that features the tagline "For those who want it all." The campaign was created by RanaVerse, whose founder Rana Reeves says of Campbell, "She felt like a great muse to evoke the brand." [Ad Age (tiered subscription model)]( (2/4), [InStyle magazine online]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Will 2019 see the reintegration of creative, media?]( Lindsay Rittenhouse takes an in-depth look at why brands are increasingly using teams that unite creative and media talent, and industry insiders discuss the likelihood of agencies shifting back to offer combined services. "I expect to see the consolidation of media and creative services in one or more of the major agency holding companies in 2019," says Forrester's Jay Pattisall. [Adweek (tiered subscription model)]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why L.A. is the perfect place to open up shop]( Why L.A. is the perfect place to open up shop (Pixabay) Los Angeles has become a hub for innovative, independent agencies that are disrupting the traditional model with bolder creative ideas and an appetite for change, writes Standard Black's Michael Sharp. "The vast diversity of people and the freedom from bureaucracy that come with the 'Wild West' is palpable, and it's what encourages many creatives to feel bold enough to rewrite traditional rules and find new ways to do things," he writes. [The Drum]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Diet Madison Avenue's subpoena challenge denied]( A Superior Court judge in Los Angeles has denied the request of Diet Madison Avenue -- the anonymous Instagram account -- to throw out subpoenas that have ordered Gmail, Facebook and Instagram to reveal the identities of the account's creators. The rejection came with the proviso that the subpoenas only cover the two-day period when the account mentioned Ralph Watson, the former chief creative officer at Crispin Porter Bogusky. [Ad Age (tiered subscription model)]( (2/4), [Adweek (tiered subscription model)]( (2/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [YouTube's ad renewal rate hit 51% in 2018]( YouTube's ad renewal rate hit 51% in 2018 (Pixabay) YouTube's ad revenue rose by 11% year on year in 2018, and the company achieved a 51% renewal rate with advertisers, per MediaRadar. Just over 15% of YouTube's ad revenue last year came from Geico, Samsung or Disney. [Marketing Land]( (2/1), [Adweek (tiered subscription model)]( (1/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] Invite Your Ad Moms to Thrive in Mothers@Agencies, Feb 27 Invite Your Ad Moms to Thrive in Mothers@Agencies, Feb 27 The 4A's Mothers@Agencies leadership development program has empowered women to take control and create lasting change within their work and their home lives. For agencies, this program represents an opportunity to acknowledge, support and retain this valuable segment of their talent population. The next virtual cohort kicks off on February 27. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Leading Change for Executives Virtual Info Session, Feb 7 As the industry evolves at a rapid rate, success demands changes in metrics, platforms, communication, business models, and collaboration. As an agency executive, the greatest competitive advantage you can establish is by leading change. That's why you can't miss Leading Change for Executives, our virtual info session in partnership with NOBL. [Sign up today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Loving someone means helping them to be more themselves, which can be different from being what you'd like them to be, although often they turn out the same. Merle Shain, journalist and author [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â