Toyota, Burrell champion female football player

Innocean, Hyundai tout Super Bowl ad with Bateman | Tumi sends Lenny, Zoe Kravitz on journey | Toyota champions female football player Created for {EMAIL} | [Web Version]( ADVERTISEMENT January 30, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Innocean, Hyundai tout Super Bowl ad with Bateman]( [Innocean, Hyundai tout Super Bowl ad with Bateman]( (Hyundai USA/YouTube) Hyundai has unveiled its comedic 60-second Super Bowl spot from Innocean USA, which stars Jason Bateman as an elevator operator who takes people to different floors to show the terrible activities that compare to the experience of car shopping without the automaker's "Shopper Assurance" program. The ad will air during the game's first quarter. [Ad Age (tiered subscription model)]( (1/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Agency Tips — How to Sell Marketing Automation Optimize how you position, price and pitch your marketing automation services with renowned agency coach, Karl Sakas. [Get the ebook]( and learn how to segment your agency services into 3 easy tiers, price and bundle your services, and grow more revenue. ADVERTISEMENT [] Creative [] [Tumi sends Lenny, Zoe Kravitz on journey]( [Tumi sends Lenny, Zoe Kravitz on journey]( (Tumi Travel/YouTube) Tumi tapped Lenny Kravitz and his daughter, Zoe, to tout the luggage brand's Alpha 3 collection in a spot produced by Stink Studios that features the pair visiting their family's roots in the Bahamas. "I've been a Tumi customer and admirer of the brand for as long as I've been touring," said Lenny Kravitz. [Women's Wear Daily (subscription required)]( (1/28), [Adweek (tiered subscription model)]( (1/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Toyota champions female football player]( [Toyota champions female football player]( (Toyota USA/YouTube) Burrell Communications' 60-second Super Bowl ad for Toyota tells the story of Antoinette "Toni" Harris -- the first woman football player to be courted by college football teams who doesn't play in a specialist position. "This is the most unique story I have ever heard in sports," says the ad's director, Joe Pytka. [Ad Age (tiered subscription model)]( (1/29), [The Drum]( (1/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [Worry less: Founding advice from Oberland's Train]( Oberland's Drew Train shares his experience of co-founding an agency dedicated to purpose-driven advertising and why the hardest lesson he learned along the way was to stop worrying obsessively and delegate more. "The funny thing is that when I stopped worrying about everything, the agency -- like me -- got exponentially healthier," he writes. [Ad Age (tiered subscription model)]( (1/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Commentary: Why agencies have to support CMOs]( Commentary: Why agencies have to support CMOs (Pixabay) Agencies must stop focusing on short-term glitzy campaigns and instead work meaningfully with clients to help them drive business growth with strategic marketing, writes 9thWonder's Jose Lozano. Agencies have to help chief marketing officers win the business case for marketing spend and thereby secure their own survival, he writes. [The Drum]( (1/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( . Featured Content Sponsored content from Expedia - [2 Instagram-ers visit Kenya, 2 million impressions later…]( - [6 Ways to Engage with Innovative Digital Storytelling]( - [Are ‘targeted’ and ‘social media’ mutually exclusive?]( - [From inspiration to conversion: targeted social in action]( [] Agency News [] [Wongdoody expands from L.A., Seattle to NYC]( Infosys-owned Wongdoody is expanding to the East Coast with a team based in New York's World Trade Center, adding to its offices in Los Angeles and Seattle. The new office will be dedicated to helping clients with digital transformation. [MediaPost Communications]( (1/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [CBS offers national linear, streaming ads for Super Bowl]( National advertisers are being offered Super Bowl ad bundles by CBS that combine linear and digital streaming placements. AdTaxi estimates that the streaming audience for this year's Super Bowl will rise by 160%. [Marketing Land]( (1/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Machine learning talent will transform ad tech]( Machine learning talent will transform ad tech (Pixabay) Machine learning has evolved from being the exclusive remit of expert academics to being democratized through simpler solutions and digital training that will open up faster change in the ad tech landscape, writes Evan Simeone. "Smart use of ML is now a differentiator and competitive advantage, but it is about to become an absolute requirement," he writes. [SmartBrief/Marketing]( (1/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] The revolution is happening now! The decisions we make today at the intersection of media, data, technology and privacy will shape our work and our lives for the next decade. That's why we need this conversation, here and now. 4A's Decisions 20/20 will bring the leaders of our industry together over two days in Washington, D.C., to build unity and collaborative relationships as we explore the technological, social and data advances driving industry change today and tomorrow. And it's more than talk -- attendees will come away with action plans. This is one conversation you can't miss. In Washington, D.C., March 25-26. [Learn more here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's Executive Leadership Program, March 26-28, New York The 4A's Executive Leadership Program takes you on a journey through agency management over three simulated years in three days. This interactive, collaborative model helps prepare you for decisions to run a team or agency. Agency leaders are paired to discuss agency expansion, managing your global CEO, and recommending pitch resources. [Learn more](. 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