GS&P resurrects Dali as museum guide with AI

GS&P resurrects Dali as museum guide with AI | Kids recite love sonnet in new Marla Aaron video | W+K, Coca-Cola animate togetherness for Super Bowl Created for {EMAIL} | [Web Version]( January 25, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [GS&P resurrects Dali as museum guide with AI]( [GS&P resurrects Dali as museum guide with AI]( (The Dali Museum/YouTube) Goodby Silverstein & Partners' "Dali Lives" installation will debut in April at The Dali Museum in Florida. Co-founder Jeff Goodby describes it as "deepfake" technology, guiding visitors through the museum via screens and sharing his views on modern day events and his art. [Ad Age (tiered subscription model)]( (1/24), [Adweek (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Kids recite love sonnet in new Marla Aaron video]( [Kids recite love sonnet in new Marla Aaron video]( (Marla Aaron/YouTube) Something Different and Marla Aaron Jewelry are celebrating Valentine's Day with a "Love Is Everything" short film, which features children ages 3 to 13 reciting one of William Shakespeare's love sonnets. The spot will play on the brand's site and its vending machine, now in residence at Soho's MZ Wallace. [Adweek (tiered subscription model)]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Coca-Cola animate togetherness for Super Bowl]( [W+K, Coca-Cola animate togetherness for Super Bowl]( (Coca-Cola/YouTube) Coca-Cola has unveiled a 60-second animated spot from Wieden+Kennedy Portland that celebrates diversity and inclusion, which will air before the Super Bowl's kickoff. "'A Coke is a Coke" takes inspiration from Andy Warhol's 1975 quote and ends with the line, "Different is beautiful. And, together is beautiful, too." [Variety]( (1/24), [USA Today]( (1/24), [The Drum]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [What your creative shop should look like by 2025]( By 2025, successful creative agencies will have replaced email with collaborative, digital communication tools and created work spaces that can be silent refuges or busy hives depending on individual needs, writes Favro's Patric Palm. Flexible working will become the norm as results should matter more than physical presence in an office, and artificial intelligence will be harnessed to conduct mundane work and give humans more time for creativity, he writes. [Adweek (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Get more email click-thrus with embedded video]( Get more email click-thrus with embedded video (Pixabay) Email marketers can boost click-thru rates by embedding videos in messaging and should include the recipient's name and the word "video" in the subject line, writes Sean Gordon. Use strong copy to introduce the video's subject matter and length, and include a call to action relevant to its content, he advises. [SmartBrief/Marketing]( (1/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Advertisers can be purposeful during shutdown]( Advertisers can be purposeful during shutdown (Jim Watson/AFP/Getty Images) Brands including REI and The North Face are using their influence to encourage consumers to find solutions during the government shutdown, calling for volunteers and donations to support national parks. Advertisers seeking to get involved should "be sure the activation is authentic to the brand's core values, relevant to the issue at hand and impactful towards finding a solution," writes Berlin Cameron's Anne St. Pierre. [Campaign US (free registration)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Planned Parenthood unveils sexual health chatbot]( Planned Parenthood unveils sexual health chatbot (Scott Olson/Getty Images) Planned Parenthood teamed with Work & Co to create a chatbot called Roo that's designed to answer questions regarding sexual health from those aged 13 to 17. The nonprofit is promoting the chatbot across social and through its education programs, with paid marketing planned for later in the year. [Mashable]( (1/24), [The Wall Street Journal (tiered subscription model)]( (1/24), [Fast Company online]( (1/24), [Ad Age (tiered subscription model)]( (1/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Become An Effective Agency Leader]( Launch For Leaders is an immersive workshop that prepares high-potential, experienced managers for the next level in their careers. Participants will develop fundamental skills needed to be an effective leader and take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability. In New York, March 5-6. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] One's ridiculousness increases in proportion as one denies it. Pierre Choderlos de Laclos, novelist, in "Les Liaisons Dangereuses" [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Katie Parsons](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â