Doritos turns to rapper to tout newest flavor

Doritos turns to rapper to tout newest flavor | Stars start wellness brand, star in own campaign | TBWA\Chiat\Day says TD Bank is "Unexpectedly Human" Created for {EMAIL} | [Web Version]( ADVERTISEMENT January 17, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Doritos turns to rapper to tout newest flavor]( Goodby Silverstein & Partners is handling the creative for Doritos brand's 30-second TV ad featuring Chance the Rapper during the Super Bowl. Doritos teased the ad on Twitter, showing the rapper with its newest flavor, Flamin' Hot Nacho, and the copy, "There's a chance things are gonna get hot." [Adweek (tiered subscription model)]( (1/16), [MediaPost Communications]( (1/16), [Ad Age (tiered subscription model)]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Stars start wellness brand, star in own campaign]( [Stars start wellness brand, star in own campaign]( (Ladder/YouTube) Human Design worked with new wellness brand Ladder to create one 60-second anthem and eight 30-second videos starring the brand's co-founders: Cindy Crawford, LeBron James, Arnold Schwarzenegger and Lindsey Vonn. "Each founding celebrity is heavily invested in the product's efficacy and benefit for people who use it," said John Weiss, chief creative officer of Human Design. [MediaPost Communications]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day says TD Bank is "Unexpectedly Human"]( [TBWA\Chiat\Day says TD Bank is "Unexpectedly Human"]( (TDBankUS/YouTube) TBWA\Chiat\Day New York's new push for TD Bank, "Unexpectedly Human," highlights how the bank goes out of its way to fit into busy consumers' lives. The humorous campaign is running across TV, social and out-of-home. [Ad Age (tiered subscription model)]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [The Martin Agency on marking 25 years with Geico]( [The Martin Agency on marking 25 years with Geico]( (GEICO Insurance/YouTube) Executives from The Martin Agency discuss "The Best of Geico" campaign, which allows viewers to vote for their favorite ad for the brand from 10 options spanning 25 years and be entered into a sweepstakes for a chance to appear in a future spot. "It's hard to imagine another client or agency that could do this," says Steve Bassett, the agency's senior vice president, group creative director. [The Drum]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Commentary: What real diversity and inclusion should look like]( Diversity and inclusion goes beyond race, sexuality and gender to encompass employing staff members who have different backgrounds, talents and experiences and then enabling them to participate meaningfully, writes The Elephant Room's Dan Saxby. Think about how your agency can give individuals the chance to shine and remember that conflicts of opinion spark creativity, he writes. [The Drum]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [P&G lets brands decide on agency vs in-house media]( P&G lets brands decide on agency vs in-house media (P&G) Procter & Gamble ran an internal North American media review that pitted incumbents Carat and Hearts & Science against the company's in-house unit, and sources report that Carat will manage a larger portion of media billing and buying, Hearts & Science lost some of its brands and P&G's in-house team won the oral care category. "We are now providing brands a little more flexibility to decide if they do their own planning, digital buying or put their hands on the keyboard for search and programmatic," said a P&G spokesperson about the company's new approach. [Adweek (tiered subscription model)]( (1/16), [AdExchanger]( (1/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NYT's response to GDPR yields ad revenue growth]( The New York Times responded to the General Data Protection Regulation by blocking ad buying via open exchanges and behavioral targeting for its European content. The publisher instead concentrated on directly sold ads and programmatic guaranteed, and its digital advertising revenue has increased, said Jean-Christophe Demarta, global advertising senior vice president at New York Times International. [Digiday (free content)]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Leading Change Master Class, March 21-May 2, New York]( Looking for a new breed of change management to keep up with the demands of change? Sign up to join our upcoming leading change master class for agency leaders to learn actionable tools to immediately apply with your teams and organizations. 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