Chase taps Hart as new brand ambassador

Chase taps Hart as new brand ambassador | DDB Worldwide, Skittles create Super Bowl musical | W+K reprises "Dilly Dilly" world for Bud Light ingredient transparency Created for {EMAIL} | [Web Version]( ADVERTISEMENT January 14, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Chase taps Hart as new brand ambassador]( Chase taps Hart as new brand ambassador (Angela Weiss/AFP/Getty Images) Comedian and actor Kevin Hart has signed a multiyear deal to promote financial wellness and the Chase Freedom Unlimited credit card in a campaign from Droga5 and VaynerMedia. The campaign includes digital video, workshops and events, with 30-, 15- and 6-second spots, plus GIFs. [Ad Age (tiered subscription model)]( (1/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free Buyers' Guide for Location Data Want to improve your audience segmentation to increase ad efficiency? Want to learn about the challenges and questions to ask when buying location data? Get smarter with our location buyers' guide for marketers. [Download the guide.]( ADVERTISEMENT [] Creative [] [DDB Worldwide, Skittles create Super Bowl musical]( DDB Worldwide, Skittles create Super Bowl musical (Otto Greule Jr./Getty Images) DDB Worldwide is selling tickets to "Skittles Commercial: The Broadway Musical" on Super Bowl Sunday at New York's Town Hall. The show is being created in collaboration with playwright Will Eno, stars a yet-to-be-announced celebrity and profits will be donated to charity. [Ad Age (tiered subscription model)]( (1/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K reprises "Dilly Dilly" world for Bud Light ingredient transparency]( [W+K reprises "Dilly Dilly" world for Bud Light ingredient transparency]( (Bud Light/YouTube) Wieden+Kennedy's new "Dilly Dilly" spots for Bud Light highlights the brewer's commitment to transparency via new packaging designs that list all ingredients. One spot, "Arrows," features archers injuring townspeople in a fictional kingdom as they deliver ingredient messaging by arrow before the Bud Knight steps in to suggest listing them on packaging might be more effective. [The Drum]( (1/11), [Campaign US (free registration)]( (1/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How is marketing changing in 2019? Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Get the ebook](. ADVERTISEMENT [] Agency Insider [] [A tribute to the late Barbara Gardner Proctor]( Barbara Gardner Proctor, the first African-American woman to found an agency, died Dec. 19 at 85. Steven Strahler takes a look back at her trailblazing career, which involved looking at advertising as a vehicle "to lead social change," says Judy Foster Davis, author of "Pioneering African-American Women in the Advertising Business: Biographies of Mad Black Women." [Ad Age (tiered subscription model)]( (1/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Coveo CMO on getting personalization right]( Coveo marketing chief Mark Floisand discusses how the company's tagline, "Making Business Personal," is designed to emphasize the importance of personalization to brands and why it's imperative to use technology effectively to pair behavioral data with content strategy. "The more relevant the content and the more relevant the recommendations, the more people will be enamored with your brand over time," he says. [Ad Age (tiered subscription model)]( (1/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Lester Wunderman dies at 98]( Lester Wunderman, founder and chairman emeritus of Wunderman, died Wednesday at 98. He was "a true visionary with a lifelong commitment to innovation and creativity," said WPP CEO Mark Read. [Campaign US (free registration)]( (1/11), [Adweek (tiered subscription model)]( (1/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NYT brings additional stories to Alexa users]( NYT brings additional stories to Alexa users (Grant Hindsley/AFP/Getty Images) The New York Times has debuted Amazon Alexa prompts to enable readers to listen to content relating to travel, books and music, as well as daily news briefings and native content from its T Brand Studio. "The Daily" is a free news briefing, sponsored by the carmaker Audi and be read by host Michael Barbaro. [Bloomberg (tiered subscription model)]( (1/11), [MediaPost Communications]( (1/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [StrawberryFrog brings levity to Crunch gyms]( Campaign US (free registration) [] - [Publicis tells consumers what "Aflac Isn't"]( MediaPost Communications [] - [Commonwealth // McCann Chevy campaign taps Amazon, the Osmonds]( The Drum [] - [Why talent is "ghosting" advertising employers]( Digiday (free content) [] - [4A's Kaplowitz: The trust tide is turning]( AdExchanger [] [] The fear of being laughed at makes cowards of us all. 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