StrawberryFrog brings levity to Crunch gyms

Ketchum, Protein One pick Kaling for social | StrawberryFrog brings levity to Crunch gyms | Proximity London launches TV ad for The Economist Created for {EMAIL} | [Web Version]( January 9, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Ketchum, Protein One pick Kaling for social]( Ketchum, Protein One pick Kaling for social Kaling (Anthony Harvey/AFP/Getty Images) Ketchum Sports and Entertainment tapped Mindy Kaling to write and star in new spots for Protein One that are running across social. The humorous ads poke fun at diet hacks such as cheat days while showing Kaling enjoying the low-sugar bars. [Ad Age (tiered subscription model)]( (1/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [StrawberryFrog brings levity to Crunch gyms]( [StrawberryFrog brings levity to Crunch gyms]( (StrawberryFrog/YouTube) StrawberryFrog's debut campaign for Crunch emphasizes that there are "no judgments" at the brand's gyms. Crunch injects humor into its storytelling, and one of the latest digital spots features a man doing pullups just using his handlebar mustache. [Campaign US (free registration)]( (1/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Proximity London launches TV ad for The Economist]( [Proximity London launches TV ad for The Economist]( (The Economist Group/YouTube) Proximity London has created the first TV ad for The Economist in 10 years, which follows a girl who never stops seeking answers before showing her journey end in the classroom as a teacher. "Never Stop Questioning" is airing in the US and UK. 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