Y&R wins US Census Bureau account

RPA, Jeff Goldblum issue psychedelic public warning for Apartments.com | Honey Bunches of Oats, Burns Group combine nostalgia and Snapchat | Mono puts Life into the modern family Created for {EMAIL} | [Web Version] August 25, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [RPA, Jeff Goldblum issue psychedelic public warning for Apartments.com] [RPA, Jeff Goldblum issue psychedelic public warning for Apartments.com] (apartments.com/YouTube) RPA's latest ad for Apartments.com sees Jeff Goldblum reprise his wacky Brad Bellflower character for a surreal emergency-style public warning. The "Silicon Valley maverick" alerts viewers to the fact that there is "an outbreak of great apartments in their area." [Advertising Age (free-article access for SmartBrief readers)] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Honey Bunches of Oats, Burns Group combine nostalgia and Snapchat] [Honey Bunches of Oats, Burns Group combine nostalgia and Snapchat] (Honey Bunches of Oats/YouTube) Honey Bunches Of Oats' new campaign from Burns Group is turning to pop culture and Snapchat to woo younger consumers. A TV ad features nostalgic icon Wonder Woman, and the brand is using Snapchat's Snap Ads Between Friends, which will show video content in between users' posts. [MediaPost Communications] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Mono puts Life into the modern family] [Mono puts Life into the modern family] (Quaker/YouTube) Mono has created Quaker Life cereal's first TV ad campaign in almost a decade with spots featuring modern families engaging in everyday activities. The ads are accompanied by the tagline "Enjoy All of It" and a fresh Facebook brand page, and the company plans to update Life's logo next year. [Advertising Age (free-article access for SmartBrief readers)] (8/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [WPP's Sorrell talks a post-Brexit UK] WPP is working through the aftermath of the Brexit vote, chief executive Martin Sorrell said. "In April to June we saw a slowdown in the UK before the vote and after the vote in July we saw some strengthening," he noted. [BBC] (8/24), [The New York Times (free-article access for SmartBrief readers)/Reuters] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [The Variable co-founder: From copywriter to inventor to agency founder] The Variable co-founder Joe Parrish writes about his career journey and discusses how quitting his copywriter job led to work as a toy inventor before he ultimately shifted back to advertising. He notes the connection between invention and advertising and writes that the entrepreneurial spirit he found as a toy inventor inspired him to create advertising that "relished in creating good, smart business ideas." [The Drum (Glasgow, Scotland)] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Y&R wins US Census Bureau account] Y&R has been chosen as lead creative shop for the US Census Bureau following a review that lasted nearly a year. The deal is worth $415 million, and the agency will manage the 2020 population count campaign. [Adweek] (8/24), [Advertising Age (free-article access for SmartBrief readers)] (8/24), [MediaPost Communications] (8/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Google prepares to crack down on pop-ups] Google has announced plans to penalize mobile sites that include intrusive pop-ups by ranking them lower in search results. Google says the changes -- which will take effect in early 2017 -- are specifically geared to mobile, because pop-ups are especially problematic on smaller screens. [Mashable] (8/23), [The Wall Street Journal (tiered subscription model)] (8/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [How Young Talent Can Present​ Themselves for Career Impact​ ​​] Being an effective presenter (even internally) makes a difference in how you're perceived by your agency team and clients, so mastering the basics is critical. On Aug. 31, this webinar will move you from nervous to polished-presenter through tips, techniques and practices to build confidence, the lasting ability to address content, and verbal and non-verbal techniques. Don't miss it! [Register here!] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [4A's Strategy Festival announces new Keynote Speaker: Virginia Heffernan] [4A's Strategy Festival announces new Keynote Speaker: Virginia Heffernan] Heffernan (4A's) Hear from Virginia Heffernan, journalist for The New York Times and author of "Magic and Loss: The Internet As Art," on the intersection of internet, digital culture and creativity. Join us for the [4A's Strategy Festival 2016] and celebrate the heroism of the planning community -- culminating with the Jay Chiat Awards for Strategic Excellence. [4A's Strategy Festival 2016] | October 16th - 18th | Andaz Hotel | Wall Street | New York City [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Upcoming Events] | [4A's Career Center] That is the true perfection of man, to find out his imperfections. 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