PVH, Izod give Jost a voice-activated sweater

PVH, Izod give Jost a voice-activated sweater | Badger & Winters, HP spotlight veterans' talents | Argonaut tells a holiday tale with Cricket Wireless Created for {EMAIL} | [Web Version]( November 13, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [PVH, Izod give Jost a voice-activated sweater]( [PVH, Izod give Jost a voice-activated sweater]( (IZOD/YouTube) Izod's latest spot from PVH Marketing Group features comedian Colin Jost forging a close-knit relationship with his holiday sweater that comes equipped with fictional voice activation and which features the brand's real-life True Comfort technology. The ad also features a cameo from quarterback Aaron Rodgers as a piano player who shakes his head in disbelief as Jost carries on a conversation with the sweater. [The Drum (Scotland)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Badger & Winters, HP spotlight veterans' talents]( Badger & Winters' new short film for HP, "Ask Me About," features veterans talking about their military service and also emotionally sharing the insensitive questions they've been asked by civilians, such as how many people they've killed, instead of being asked about the talents they possess. "The skills that veterans bring -- like leadership, teamwork, camaraderie, problem-solving and tenacity -- are phenomenal," said HP's Lesley Slaton Brown, explaining why employers should diversify their workforce with veterans. [Adweek (tiered subscription model)]( (11/12), [The Drum (Scotland)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Argonaut tells a holiday tale with Cricket Wireless]( [Argonaut tells a holiday tale with Cricket Wireless]( (Cricket Wireless/YouTube) Argonaut's short film for Cricket Wireless, "Four for the Holidays," tells the story of what the brand's four animated characters do for the holidays when they've finished shooting an ad. The film includes celebrity cameos and is being promoted across social and billboards. [Campaign US (free registration)]( (11/12), [The Drum (Scotland)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How advertisers can achieve programmatic success]( How advertisers can achieve programmatic success (Pixabay) Programmatic technology has been steadily disrupting advertising, enabling advertisers to more effectively target consumers with relevancy and leading consumers to increasingly expect, and be disappointed not to receive, personalization, writes Laura Bakopolus. Programmatic's disruptive phase is not over, and the advertisers who will be most successful will be those who adjust strategy based on the level of data consumers are willing to part with in order to receive advertising that's useful to them personally, she writes. [SmartBrief/Marketing]( (11/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Deutsch hands 4 more brands to BAM Connection]( The BAM Connection has been awarded extra responsibilities by Deutsch Family Wine & Spirits, adding to its Yellow Tail agency of record duties. The agency will now also handle Barone Fini, Redemption Rye Whiskey, Layer Cake Wines and Joseph Carr Wines. [MediaPost Communications]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Snapchat engages brands with more affordable AR ads]( Snapchat engages brands with more affordable AR ads (Lionel Bonaventure/AFP/Getty Images) Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi. [Digiday (free content)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Marketer News [] [Gartner: CMOs for first time spend more on tech than staff]( Sixty-three percent of marketing chiefs expect budgets to rise next year, according to Gartner. The survey also found that chief marketing officers invested 29% of their budgets in marketing technology this year, while spending 24% on staff -- the first time digital tools have been prioritized over people. [The Drum (Scotland)]( (11/12), [MediaPost Communications]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] 4A's StratFest 2018 Report now available 4A's StratFest 2018 Report now available From the inner workings of the brain to outer space, a lot of ground was covered at this year's StratFest conference. Conference highlights included presentations from industry luminaries on the future of planning, business transformation and the changing relationship between consumers and brands, the importance of AI, Voice and Technology, and leadership in turbulent times at the Leadership Forum & Small Agency Planner Parley. For highlights of the event, [check out our report](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's Institute of Advanced Advertising Studies 4A's Institute of Advanced Advertising Studies The 4A's Institute of Advanced Advertising Studies (IAAS) is a 12-week program designed for rising stars with 1-5 years of experience to train them with an actual client assignment and develop a total advertising program in their "mini-agencies." Teams compete by presenting their work to the "client". 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