W+K shows there are no athletic limits for Nike

W+K shows there are no athletic limits for Nike | VB&P talks brewing, cooking with Roy Choi for Blue Moon | Carmichael Lynch spotlights the spirited Subaru Outback Created for {EMAIL} | [Web Version] August 5, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [W+K shows there are no athletic limits for Nike] [W+K shows there are no athletic limits for Nike] (Nike/YouTube) Nike has debuted the latest ad for its "Just Do It -- Unlimited" campaign from Wieden+Kennedy Portland. The "Unlimited You" spot features fictitious young versions of athletes such as Serena Williams and Giancarlo Stanton practicing their sports as they grow up and achieve their performance goals. [Advertising Age (free-article access for SmartBrief readers)] (8/4) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [VB&P talks brewing, cooking with Roy Choi for Blue Moon] [VB&P talks brewing, cooking with Roy Choi for Blue Moon] (Blue Moon Brewing Co./YouTube) Venables Bell & Partners tapped celebrity chef Roy Choi for its latest ad for MillerCoors' Blue Moon. "Something's Brewing" features Choi talking about the magic of bringing the right flavors together, with Choi sharing recipes that feature Blue Moon as an ingredient. [Adweek] (8/3) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Carmichael Lynch spotlights the spirited Subaru Outback] Carmichael Lynch's new TV spot for Subaru celebrates the intrepid nature of the Outback, with a young couple setting off on a spontaneous adventure in the vehicle. The ad will run in 60-second and 30-second versions during Olympics broadcasts and original programming on networks such as FX, TNT, USA and AMC. [MediaPost Communications] (8/5) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Zulu Alpha Kilo's founder on why size doesn't matter] Zulu Alpha Kilo founder Zak Mroueh writes about his agency winning Ad Age's Small Agency of the Year award and why shop size doesn't matter. He notes that staying true to your principles instead of focusing purely on shop size is key, writing that "Zulu's mission has always been to battle against the industry's absurdities and antiquated models." [Advertising Age (free-article access for SmartBrief readers)] (8/4) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Agency exces discuss the future of wearables] The sensor technology in wearables will evolve from fitness gear and watches to items such as clothing, with Levi's having discussions with Google's Project Jacquard, according to Marley Kaplan of Kinetic Worldwide. Hearable devices are also gaining traction, including products such as Doppler Labs' Here Active Listening wireless earphones that deliver audible augmented reality. [MediaPost Communications] (8/3) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [A-B InBev considering creative opportunities for Shock Top] Anheuser-Busch InBev is speaking to agencies about creative opportunities for its craft-like beer Shock Top, though the company has confirmed it is not conducting a formal review at this time. A-B InBev invested $21.6 million in advertising on the beer in the first half of this year, per Kantar Media, a significant increase from the $2.5 million it spent during the entirety of 2015. [Adweek] (8/3), [Advertising Age (free-article access for SmartBrief readers)] (8/3) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Facebook added to Nielsen's Social Index] [Facebook added to Nielsen's Social Index] Facebook CEO Mark Zuckerberg (Facebook) Nielsen is launching a Social Index to rate TV shows not just on Twitter engagement but also interactions on Facebook, with plans to add Instagram into the mix down the line. A sample from the new feature shows ABC's "The Bachelorette" as the most talked about show on the two platforms, followed by USA's "WWE Monday Night Raw." [USA Today] (8/3) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [See It & Be It: Mindshare's Tiffany Winter] [See It & Be It: Mindshare's Tiffany Winter] (4A's) One would think, with the US nominating a woman for president and with our first African-American president about to step down after eight years, that gender and diversity would no longer be an issue for the ad industry. But there are still challenges to face. In this installment of "See It & Be It," Tiffany Winter, Head of Strategy and Partnerships, Mindshare Content & Entertainment, imparts her POV on being a woman of color in a major advertising agency. [Read more here!] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Inspiration and hands-on training at Strategy Festival 2016] [4A's Strat-fest 2016] (4A's) How are you transforming your client's business? Get inspired at this year's 4A's Strategy Festival by some of the world's most innovative companies on the secrets to creating bold, transformational ideas. Featured speakers include [Gary Vaynerchuk], CEO, VaynerMedia & bestselling author; [Mikaila Ulmer], Founder & CEO, Me & the Bees Lemonade; [Kim Getty], President, Deutsch LA; and [Suresh Nair], Global Chief Strategy Officer, Grey Group. Join us for the 4A's Strategy Festival 2016 and celebrate two days of inspiration, Jay Chiat award winning case study presentations and hands-on training. [4A's Strategy Festival] 2016 October 16th - 18th Andaz Hotel | Wall Street | New York City [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Upcoming Events] | [4A's Career Center] Press Releases - [Retail Executive Jennifer Kasper Joins MediaLink] [Post a Press Release] Character, not circumstances, makes the man. Booker T. Washington, educator, writer and orator [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Sign Up] [SmartBrief offers 200+ newsletters] [Advertise] [Learn more about the SmartBrief audience] Subscriber Tools: [Manage Subscriptions] [Update Your Profile] [Unsubscribe] [Send Feedback] [Archive] [Search] Contact Us: Advertising - [Dena Malouf] Editor - [Andrea Brake] Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® [Privacy policy] | [Legal Information] Â