Martin Agency spotlights Midas' Project Spark

Possible creates inclusive push for Tommy Hilfiger | David Miami, Burger King tap nightmare theme | Martin Agency spotlights Midas' Project Spark Created for {EMAIL} | [Web Version]( October 19, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Possible creates inclusive push for Tommy Hilfiger]( [Possible creates inclusive push for Tommy Hilfiger]( (Tommy Hilfiger/YouTube) Possible, with visually-impaired director James Rath, has created a digital push titled "Independence" to tout Tommy Hilfiger's "Adaptive" fashion collection, which is designed to make it easier for people with disabilities to get dressed. "We all knew we weren't just making advertising -- we were changing the way we approached a fashion campaign every step of the way," said Possible's Danielle Trivisonno-Hawley. [Campaign US (free registration)]( (10/18), [Ad Age (tiered subscription model)]( (10/18), [Women's Wear Daily (free content)]( (10/17) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [David Miami, Burger King tap nightmare theme]( [David Miami, Burger King tap nightmare theme]( (Burger King/YouTube) Burger King has unveiled the Nightmare King burger, and a "Feed Your Nightmares" short film from David Miami shows a real sleep study, according to a brand spokesperson, that was conducted to see whether the product caused people to have bad dreams. "[A]fter eating the Nightmare King, the data obtained from the study indicated that the incidence of nightmares increased by 3.5 times," said somnologist Dr. Jose Gabriel Medina. [Adweek (tiered subscription model)]( (10/17), [People]( (10/17), [Ad Age (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Martin Agency spotlights Midas' Project Spark]( [Martin Agency spotlights Midas' Project Spark]( (Midas/YouTube) The Martin Agency's new campaign for Midas celebrates the auto repair brand's Project Spark initiative, which was created to fix the cars of families in need. A series of ads show real people helped by the project, such as a man who can now drive his wife to receive her cancer treatment. [MediaPost Communications]( (10/18), [Tire Business (free registration)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Opinion: Why creatives shouldn't fear AI]( Artificial intelligence has its place in improving efficiency in advertising but will never be able to replicate the empathy and creativity brought by human beings to campaigns, writes Cory Treffiletti. "AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past," he writes. [MediaPost Communications]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [72andSunny pairs up with Match]( 72andSunny pairs up with Match (Andrew Burton/Getty Images) 72andSunny Los Angeles has won creative agency of record for Match after a competitive review, and its first work will be released early next year. The online dating service invested around $52 million in US measured media in 2017 and $42.5 million in the first six months of this year, per Kantar Media. [Adweek (tiered subscription model)]( (10/18), [Campaign US (free registration)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [GroupM's Barone: YouTube is halfway there on brand safety]( GroupM's Joe Barone rated YouTube's brand safety progress as 2.5 out of 5, citing the lack of ability to use third-party tools as a concern. He spoke positively about the platform's incorporation of whitelisting capabilities and talked about how the agency is honest with clients that no digital media placement is 100% safe. [Digiday]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Mobile ad fraud defined by Coalition Against Ad Fraud]( Mobile ad fraud defined by Coalition Against Ad Fraud (Pixabay) The Coalition Against Ad Fraud has published what it says is the first set of standardized definitions of mobile ad fraud. The document notes the differences between technical and compliance fraud and outlines types of mobile ad fraud such as fake installs, click spam and false impressions. [MarTech Today]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [We'll give you something to pitch about]( We'll give you something to pitch about Get to know the most important journalists covering the ad, marketing & media industries at 4A's Agency Communications Summit 2018. Connect with business leaders on the topics that impact how you tell your agency's story: the importance of PR, messaging and the #MeToo Movement, the influence of social media, and cutting through the 24-hour news cycle. The biennial event happens October 30 in NYC. Register [today](! 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