Seagram's 7 Crown woos a laid-back whiskey crowd

72andSunny wishes Ugg a happy 40th | Seagram's 7 Crown woos a laid-back whiskey crowd | Goldman Sachs champions female entrepreneurs Created for {EMAIL} | [Web Version]( ADVERTISEMENT October 5, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [72andSunny wishes Ugg a happy 40th]( [72andSunny wishes Ugg a happy 40th]( (UGG/YouTube) 72andSunny is celebrating Ugg's 40th birthday with the brand's biggest-ever campaign that features fashion influencers such as Heron Preston and Adwoa Aboah. The push is running predominantly across digital including TeenVogue.com and Highsnobiety and also features print and digital outdoor advertising. [MediaPost Communications]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Seagram's 7 Crown woos a laid-back whiskey crowd]( Forsman & Bodenfors New York has created a campaign for Seagram's 7 Crown titled "This Is Your Whiskey" that aims to appeal to younger consumers who enjoy a less pretentious approach to life and a more affordable drink. The push includes a video series celebrating simple pleasures and also features out-of-home and social content that builds on the brand's #SaveTheDiveBar efforts. [MediaPost Communications]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Goldman Sachs champions female entrepreneurs]( [Goldman Sachs champions female entrepreneurs]( (Goldman Sachs/YouTube) Goldman Sachs, with Forsman & Bodenfors New York, is touting its "10,000 Women" philanthropic initiative in a campaign that tells the stories of female entrepreneurs being supported by Goldman Sachs. The push is running across TV, social, digital and print, and it includes content partnerships with publishers including The Washington Post and Cheddar. [The Drum (Scotland)]( (10/4), [Campaign US (free registration)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Thoughts on age discrimination from a 20-year-old CEO]( An anonymous 20-year-old CEO of a small influencer shop talks about how his age benefits his business as he's able to connect with social talent and trends but also about why discrimination leads him to keep his age out of the limelight. "I understand the appeal of being able to use an age like 20 in a headline in order to drive more clicks, but people still have subconscious biases toward how capable someone is," he says. [Digiday]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . 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[Ad Age (tiered subscription model)]( (10/4), [Campaign US (free registration)]( (10/4), [Adweek (tiered subscription model)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Facebook updates Marketplace with AI]( Facebook updates Marketplace with AI (Dan Kitwood/Getty Images) Artificial intelligence is powering two new features Facebook has added to its Marketplace: price range suggestions and automatic categorization to facilitate sales. In addition, Facebook is testing AI-driven camera features for product recommendations. [Adweek (tiered subscription model)]( (10/3), [TechCrunch]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] Last week to register for 4A's StratFest Last week to register for 4A's StratFest Get the skills you need for the future of planning from your choice of 15 hands-on workshops, including Storytelling Fun-0-1®, Fads vs. Trends and Planning for a Rainy Day: How to Master Your Weather Strategy from The Story Whisperers, Edelman Chicago and IBM Watson. Explore the evolving connection between brands and consumers at 4A's StratFest, this October in NYC. [Learn more here.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Legislative & Regulatory [] [FTC urged by lawmakers to investigate app-related child privacy violations]( Democratic Sens. Ed Markey of Massachusetts and Richard Blumenthal of Connecticut have written to the Federal Trade Commission to ask it to investigate app developers, app stores and advertising companies in relation to possible breaches of children's privacy legislation. The pair cite a study by the University of California at Berkeley that found that thousands of apps aimed at children could have violated the Children's Online Privacy Protection Act. [The New York Times (tiered subscription model)]( (10/3), [MediaPost Communications]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [] I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center. 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