Why Alicia Silverstone launched a supplement line

Why Alicia Silverstone launched a supplement line | How Humm Kombucha went from a kitchen table to 9,000 stores | Rebecca Messina becomes Uber's first CMO Created for {EMAIL} | [Web Version]( September 11, 2018 CONNECT WITH NEW  [LinkedIn]( [Facebook]( [Twitter]( €‰ [NEW SmartBrief]( [NEW SmartBrief]( Gender equality news for retail, CPG, financial services and tech [SIGN UP]( â‹… [FORWARD]( [] Top of the week [] [Why Alicia Silverstone launched a supplement line]( Why Alicia Silverstone launched a supplement line Silverstone (Cindy Ord/Getty Images) After having difficulty finding the kind of prenatal supplements she wanted, actress Alicia Silverstone launched her own line of vitamin and herbal products in collaboration with Garden of Life. In this interview, she discusses why she got into the industry and the challenges she has faced along the way. [Forbes]( (9/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Women's leadership [] [How Humm Kombucha went from a kitchen table to 9,000 stores]( In Humm Kombucha's early days, co-founders Jamie Danek and Michelle Mitchell would make the drink in the latter's kitchen and then offer free samples around their town in Oregon to fuel awareness and loyalty among new customers. After making their way to Target shelves, the brand is now in about 9,000 stores, with sales up 125% last year. [Entrepreneur online]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Rebecca Messina becomes Uber's first CMO]( Rebecca Messina becomes Uber's first CMO (Brian Ach/Getty Images) Uber has named Coca-Cola veteran Rebecca Messina as its first chief marketing officer. "She's exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for our customers around the world," Uber CEO Dara Khosrowshahi said. [Axios]( (9/10), [The Wall Street Journal (tiered subscription model)]( (9/10), [TechCrunch]( (9/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Founder builds a different kind of toothbrush company]( Christina Ramirez came up with the idea for a toothbrush company with a socially conscious bent while attending the University of California, Santa Barbara. Ramirez got a job at Whole Foods to learn about retail before launching Plus Ultra, which makes toothbrushes with handles sourced from a raw bamboo material that is biodegradable. [Forbes]( (9/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Study: Women business owners expect growth]( Women are optimistic about their businesses and earning power, a Bank of America survey finds. Roughly 58% of women business owners polled said they expected their revenue to increase over the next year, and 56% plan to expand their companies in the coming years. [Fortune]( (8/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] SmartBrief Originals [] Read the latest food and beverage coverage in [SmartBrief Originals](: [] - [3 ways brands connect the customer experience across in-store and digital channels]( [] - [Changing the restaurant game with tabletop technology]( [] - [4 tips from CPG executives on the future of brands]( [] Talent trends [] [Survey: Women in financial services confident but face obstacles]( Women in the financial services industry are confident in their leadership abilities and the majority say they have negotiated for a promotion within the past two years, according to a survey. The survey also suggests, however, that women may be more likely to experience bullying and harassment in financial services than in other industries. [Strategy+Business online (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Women co-earners and breadwinners growing, but challenges persist]( More women are stepping into the role of breadwinner or equal earner, which can strengthen marriages by creating more financial security. But challenges remain, including child care costs and employers' reluctance to accommodate working mothers. [Yahoo]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Macy's spotlights remarkable women]( [Macy's spotlights remarkable women]( (Macy's/YouTube) BBDO's new campaign for Macy's features six remarkable women, including aerospace engineer Mishaal Ashemimry and public defender Tiffiny Blacknell. "Remarkable You" includes a 60-second digital spot set to "Just a Girl" by No Doubt, 30-second versions on television, social content and branded editorial in collaboration with Hearst Magazines. 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[LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Advance your business intelligence at NEW Career Booster Women who want to gain insights into their emotional intelligence, learn to leverage their strengths in the workplace and push their career forward are invited to the [NEW Career Booster]( workshop, Oct. 18 in Chicago. Learn from senior executives, including IRI President, Americas Piyush Chaudhari and SVP Omnichannel Media Jennifer Pelino. NEW Career Booster workshops are hosted by NEW partner companies across North America. [Register online]( before Oct. 4. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about NEWâ„¢: [About Us]( | [Events]( | [Regions]( | [Partners]( | [Learning]( [] [] You do have to be fairly selfish when you have a gift. You can't afford to let too many outside things get in the way. 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