Bud Light, W+K give "Dilly Dilly" a rest in latest ad

Fallon highlights Arby's 17 other sandwiches | Bud Light, W+K give "Dilly Dilly" a rest in latest ad | GSD&M unveils diverse NFL ad for Pizza Hut Created for {EMAIL} | [Web Version]( ADVERTISEMENT September 7, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Fallon highlights Arby's 17 other sandwiches]( [Fallon highlights Arby's 17 other sandwiches]( (Arby's/YouTube) Fallon's new campaign for Arby's reminds consumers that the brand isn't just about roast beef, with creative that focuses on the chain's 17 other sandwiches. The push features a frustrated "head of sandwiches" character and is running across TV and digital, with experiences that will enable consumers to engage with the character. [The Wall Street Journal (tiered subscription model)]( (9/6), [Fast Company online]( (9/6), [Nation's Restaurant News (free registration)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Collaboration in the Age of Agile Marketing September 18 - 2pm ET/ 11am PT Join Vice President & Service Director of Nemertes Research, Irwin Lazar for a webinar presented by Slack examining the factors driving adoption of agile marketing and how organizations can achieve success in their efforts by aligning collaboration tools with marketing applications. [Register now!]( ADVERTISEMENT [] Creative [] [Bud Light, W+K give "Dilly Dilly" a rest in latest ad]( Bud Light's latest ad from Wieden+Kennedy New York, "A Royal Affair," continues the brand's medieval comedic campaign but omits its viral slogan. " 'Dilly Dilly' is going to be part of everything we do moving forward, but it's not going to be front and center every time. We're being careful not to burn it out," said Bud Light's Andy Goeler. [Adweek (tiered subscription model)]( (9/6), [MediaPost Communications]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [GSD&M unveils diverse NFL ad for Pizza Hut]( GSD&M unveils diverse NFL ad for Pizza Hut (Tim Boyle/Getty Images) Pizza Hut has released another ad as part of its official pizza brand sponsorship of the NFL and this one uses the lines on the football field as a metaphor for the barriers that separate people in real life. The 30-second ad from GSD&M ends with racially diverse fans getting together to watch the game with a pizza and it will air during NFL games this weekend and during college game broadcasts. 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[The Drum (Scotland)]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Ogilvy's Tidmarsh on data, tech, creativity]( Ogilvy Worldwide's Michael Tidmarsh recently spoke about how digital connectivity has reshaped agencies to use data and technology to inform and inspire creativity. He downplayed the threat of technology on human creativity, saying, "I don't think we'll ever get to a place where the efficacy of a very human sense of an idea that's created by people, not by machines, won't have a place to play." [MarTech Advisor]( (9/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The Future of Omnichannel Advertising Joanna O'Connell, VP and Principal Analyst at Forrester Research, and Douglas Liles, Senior Agency Product Manager at NetSuite, lead a discussion about the trends in the advertising and media industry — like the rise of boutique agencies and the impact of programmatic advertising. [Watch Now!]( ADVERTISEMENT . 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