Ad Council, Facebook, FEMA offer emergency prep tips

Sources: WPP to announce Read as CEO | Bullitt, Ford honor industrious Americans | Ad Council, Facebook, FEMA offer emergency prep tips Created for {EMAIL} | [Web Version]( August 31, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Sources: WPP to announce Read as CEO]( Sources: WPP to announce Read as CEO Read (Johannes Simon/Getty Images) Sources report that Mark Read, the favorite to replace Martin Sorrell, will be named as WPP's CEO in the near future. Read has acted as co-chief operating officer since Sorrell's departure and has said the holding company must "to be more client-centric and more focused on our clients." [Reuters]( (8/30), [Ad Age (tiered subscription model)]( (8/30), [Adweek (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Bullitt, Ford honor industrious Americans]( Ford Motor Co.'s Labor Day campaign, created by Bullitt and Civic Entertainment Group, includes a 90-second digital spot and 30-second TV ad that celebrate hardworking Americans. The push encourages consumers to use #HardestWorking on social to honor the dedicated workers in their own lives. [MediaPost Communications]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Ad Council, Facebook, FEMA offer emergency prep tips]( [Ad Council, Facebook, FEMA offer emergency prep tips]( (Ad Council/YouTube) The Federal Emergency Management Agency, Facebook and the Ad Council have collaborated on a campaign that provides advice to families on how to prepare for emergencies such as floods, hurricanes, earthquakes and fires. The push includes TV and digital spots on Facebook, plus pro bono out-of-home, radio and print ads from Wordsworth and Booth. [The Drum (Scotland)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [SRG puts the performance into potatoes]( SRG's new campaign for Potatoes USA focuses on how the vegetable's nutrients enhance the performance of active consumers or athletes. Digital videos running across Instagram and Facebook include the fresh tagline "Potatoes. Real Food. Real Performance." [The Drum (Scotland)]( (8/30), [Campaign US (free registration)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Anomaly creates gender equality service for brands]( Anomaly has created a global offering for brands titled "Unreasonable Equals," which aims to help advertisers incorporate gender equality as a central tenet in product innovation and marketing. UN Women of New York and Unilever have engaged the agency to use its new service, and Anomaly's Karina Wilsher says, "The opportunity is massive change and big growing movements of female entrepreneurs and innovators and brands recognizing the commercial value of driving equality." [Campaign US (free registration)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Brought to you by Facebook [Why Creativity Matters More in the Age of Mobile]( has not only ushered in a new era of consumption for people, it's given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for other mediums, like TV and print? [Explore insights to learn]( how to break conventional norms and redefine storytelling and campaign planning now that the thumb is in charge.   [TV, Digital and Facebook Campaigns Working Together]( and media planners often feel compelled to decide between the traditional TV investments they know and trust, and the exciting new possibilities afforded by digital media. [Explore research and consumer insights]( that show the positive effects of TV, Digital and Facebook campaigns working together.   Click [here]( to learn more about Featured Content [] Agency News [] [Essentia Water awards creative AOR to Droga5]( Droga5 has won creative agency of record for Essentia Water after a competitive review in which incumbent Periscope did not participate. The brand invested $1.3 million in US advertising in 2017, per Kantar Media. [The Drum (Scotland)]( (8/30), [MediaPost Communications]( (8/30), [Adweek (tiered subscription model)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Twitter to strengthen issues-based ad policy]( Twitter to strengthen issues-based ad policy (Leon Neal/AFP/Getty Images) Twitter is introducing a new US ad policy starting Sept. 30 related to issue-specific advertising, which will require advertisers running ads on certain topics to verify their US location and identity; news publishers will be allowed to apply for exemptions. "Examples of legislative issues of national importance include topics such as abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes, and trade," Twitter's Bruce Falck and Del Harvey noted. [Marketing Land]( (8/30), [Digiday]( (8/30), [TechCrunch]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Open Access: Unlimited On-Demand Courses for 1-Year]( Open Access: Unlimited On-Demand Courses for 1-Year (4A's) Explore the Open Access opportunity with the 4A's to gain access to the entire 4A's catalog with on-demand training for one year. The price includes unlimited access for one user and provides more than 200+ courses from industry thought leaders. This gives you the flexibility to plan and deliver your talent needs. Only available for 4A's members. [Enroll now.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Monday In observance of Labor Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday. 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