The real work begins after you become the boss

The real work begins after you become the boss | CEO: Empathy pays off | Marketing can improve its ROI with a zero-based approach Created for {EMAIL} | [Web Version]( ADVERTISEMENT August 21, 2018 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [Google+]( [SmartBrief on Leadership]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [FORWARD]( [] Leading Edge [] [The real work begins after you become the boss]( Becoming the leader of an organization means a new set of challenges, such as how you'll relate to your team, how to make the best use of your influence and how to stay organized, Scott Eblin writes. "If you're in the top job, the support of a great administrative assistant is almost always a prerequisite to getting all of that done," Eblin writes. [Eblin Group]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [CEO: Empathy pays off]( Understanding the perspectives of clients, team members and customers is good business, says Michael Ventura, CEO of Sub Rosa. "When you start to become aware of how to perspective-take and how to train the empathy muscle, you start to discover how your biases have perhaps held you back as a leader," he says. [Knowledge@Wharton]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Your 2018 OE Report]( See how your clients' benefit programs compare to their peers. Enrollment data from over 500 employers and 1.3 million employees reveals key trends in benefit design and participation. [Get the report now!]( ADVERTISEMENT [] Strategic Management [] [Marketing can improve its ROI with a zero-based approach]( Applying zero-based budgeting principles to marketing allows companies to better quantify the impact of campaigns and be smarter about future spending, according to this McKinsey analysis. Areas of focus for zero-based marketing include setting realistic targets and knowing the purpose of each dollar spent and its potential return. [McKinsey]( (8/2018) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Put People at the Heart of Change to Prepare for the Future of Work Get a deeper understanding of our rapidly evolving talent market with the 2018 Global Talent Trends Report. Our expert analysis of the Top 5 talent trends, practical advice, success stories, and key takeaways helps you ignite the engine that runs your business – your people. [Download Now](. ADVERTISEMENT [] Smarter Communication [] [5 mistakes to avoid when talking off the cuff]( Extemporaneous remarks still require preparation, writes Judith Humphrey, who counsels against common mistakes such as misreading the audience or showing frustration. [ThoughtLeaders]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Sponsored content from Unilever from our Leaders and Partners]( [Hear Unilever's leaders and partners speak]( on how they're committing to the good fight to bring positive change to the food industry. Click [here]( to learn more about Featured Content [] Innovation & Creativity A weekly spotlight on making the next big thing happen [] [What to do when a decision offends your values]( People have options when faced with situations that compromise their sense of what's right, writes Adam Kahane. They can try working with the decision-makers to modify the directive, propose an alternate plan, accept the decision or move on to another employer, he writes. [Strategy+Business online (free registration)]( (8/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] In Their Own Words [] [Help motivate people by publicly stating big goals]( Motivating employees requires a publicized game plan, says Danny Muskat, senior vice president of Deer Stags Concepts. "I like to keep three overarching goals top of mind, then restate them so we can execute immediate priorities and move quickly to the next ones," he says. [Footwear News]( (8/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Daily Diversion [] [We're running low on helium]( The supply of helium is in question with the Federal Helium Reserve in Texas set to close in 2021, writes Michael Greshko. Semiconductor makers, superconducting magnets and other technologies rely on helium, which is mostly sourced from natural gas exploration. [National Geographic online]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [] If you can't make it better, you can laugh at it. Erma Bombeck, humorist [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Jobs Contact - jobhelp@smartbrief.com Advertising - [Laura Engel](mailto:lengel@smartbrief.com) Editor - [James daSilva](mailto:leadership@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â