MARC USA, Andy Warhol Museum gift food bank with Campbell's Soup

Dentsu Inc. reveals pure holding company plans | MARC USA, Andy Warhol Museum gift food bank with Campbell's Soup | Deutsch cures Barkley's betting woes with DraftKings Created for {EMAIL} | [Web Version]( August 10, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Dentsu Inc. reveals pure holding company plans]( Dentsu Inc. has announced second-quarter growth of 5.9% and stated that it's considering becoming a pure holding company by January 2020. The company, which owns Dentsu Aegis Network -- parent of Carat and 360i -- currently acts both as an operating and holding company, and it is the fifth biggest agency company globally, Ad Age Datacenter reports. [Ad Age (tiered subscription model)]( (8/9), [MediaPost Communications]( (8/9), [The Drum (Scotland)]( (8/9), [Campaign Asia (free registration)]( (8/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Location Accuracy = Stronger Personalization Real-world location data is the bridge to understanding consumer behavior. As consumers move throughout their days, location-aware devices collect GPS data and location activity to analyze. Consumer location data sources are not created equal. [Learn the difference]( for stronger campaigns. ADVERTISEMENT [] Creative [] [MARC USA, Andy Warhol Museum gift food bank with Campbell's Soup]( MARC USA and the Andy Warhol Museum celebrated what would have been the artist's 90th birthday by donating 1,080 cans of Campbell's Soup to the Greater Pittsburgh Food Bank. The delivery pallet was covered with a giant note that read, "It's my 90th birthday, but I wanted you to have the gifts." [MediaPost Communications]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Deutsch cures Barkley's betting woes with DraftKings]( Deutsch tapped Charles Barkley for a series of spots for digital sports betting firm DraftKings in which he gets various humorous checkups from the brand's quirky character, Dr. AftKings. "Good News, Bad News" features Barkley being diagnosed with "Acute Win Deficiency" and prescribed the DraftKings Sportsbook app as a cure. [The Drum (Scotland)]( (8/9), [Legal Sports Report]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Analysis: Brands are not fully tapping into mobile gaming]( Nearly 4 in 5 smartphone users play games on their devices every day and, on average, spend 6.5 hours weekly doing so, per Ipsos. But brands have been slow to fully recognize the marketing value of the gaming space, Welby Chen writes. [Adweek (tiered subscription model)]( (8/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How agencies are creating workarounds for Amazon]( Amazon's recent move to consolidate its ad offerings into a single platform offers some solace to advertisers that say the firm isn't developing its ad business quickly enough to satisfy their demands. Ad buyers are using workarounds such as Performics' Caiman dashboard, which automates campaigns for Amazon's search ads and iProspect's tool for the platform's self-service ad buying to improve reporting and ad selection through keyword analysis. [AdExchanger]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [Royal Caribbean Now Sets Your Vacation Photos to Music Using AI]( - [Here’s the Toys R Us Rebranding That Never Saw the Light of Day]( - [WPP, Publicis Are the Big Winners in Mondelez Global Media Review]( - [Wunderman Acquires Commerce Experience Agency Gorilla Group]( - [Periscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and Google]( Click [here]( to learn more about Featured Content [] Agency News [] [Victors & Spoils closes down]( Havas' Victors & Spoils, the shop that created the creative crowdsourcing model, has closed its doors. "I still believe deeply in the Victors & Spoils vision, that creativity can come from everywhere, and will stay focused on pursuing that larger agenda," said co-founder John Winsor, who left the agency in 2015 and went on to launch You & Mr. Jones. [Adweek (tiered subscription model)]( (8/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Study: YouTube gains ground in US web traffic]( Study: YouTube gains ground in US web traffic (AFP/Getty Images) Google remains the most popular website in terms of US web traffic, but Facebook may lose its second-place spot to YouTube, based on recent page-visit trends, SimilarWeb reports. The numbers do not include Facebook's other assets, including Instagram and WhatsApp. [CNBC]( (8/8) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Workplace Enlightenment Certification™ in NYC]( 4A's Workplace Enlightenment Certification™ in NYC (4A's) Don't miss the 4A's Workplace Enlightenment Certification™ (WEC) Three-Day Workshop in New York City on September 26 to 28! Immerse your agency leaders in an intensive exploration around power, status and privilege with the 4A's Workplace Enlightenment Certification™. This critical session is the first step in setting your agency on the path toward creating a socially conscious and culturally competent workplace where all employees can thrive. Learn more [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] Do you have something to say about digital marketing? Submit it to SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, [SmartBrief Originals](. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email your ideas to marketingblog@smartbrief.com. 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