Controversial influencer lied about sponsorships

Droga5, Pier 1 celebrate individual style | Johannes Leonardo unveils star-studded "Madden NFL" spot | Creatives team on "Real Gun Bill" push Created for {EMAIL} | [Web Version]( ADVERTISEMENT August 6, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Droga5, Pier 1 celebrate individual style]( Droga5 has created a rebranding push for Pier 1 that includes an emotive spot titled "This is Me," which features consumers using the brand's products to create unique style in their homes. The campaign is running across TV and digital in North America and includes a refresh of loyalty programs, employee branding and communications. [MediaPost Communications]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Go-to-Guide for Marketing Automation Terminology Learn all the marketing automation features and their uses with this quick reference guidebook. It's your dictionary to commonly used marketing automation terms plus essential metrics you need to ensure results. [Download the guidebook now.]( ADVERTISEMENT [] Creative [] [Johannes Leonardo unveils star-studded "Madden NFL" spot]( [Johannes Leonardo unveils star-studded "Madden NFL" spot]( (EA Sports/YouTube) Johannes Leonardo's debut short film for EA Sports' "Madden NFL" stars Chris Redd and Lil Dicky discussing "The Greatest Play Call Ever," which was made by everyday gamer Will. The spot includes cameos by Nicki Minaj, DeAndre Hopkins and ESPN's Katie Nolan. [Advertising Age (tiered subscription model)]( (8/3), [Adweek (tiered subscription model)]( (8/3), [Campaign US (free registration)]( (8/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Creatives team on "Real Gun Bill" push]( Three creatives -- BBDO New York junior art director Justine Pelayo, freelance copywriter Sai He and FF New York junior copywriter Gabriel Sehringer -- have teamed on a campaign to emphasize the empty rhetoric espoused by some politicians in response to gun tragedies. The "Real Gun Bill" push features fake zero-dollar bills that display the faces of nine US senators with the words "Thoughts and Prayers" at the top. [Adweek (tiered subscription model)]( (8/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Controversial influencer lied about sponsorships]( Controversial YouTube influencer PewDiePie claimed Volvo and Saab sponsored videos he produced on the video platform, but the two companies say they have no sponsorship deals with the influencer. Brands should carefully vet influencers looking to start partnerships, as "some microinfluencers will literally lie about sponsorships to be more attractive to brands," warns WPP executive Buck Wise. [Digiday]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Richards on the view from Middle America]( The Richards Group founder Stan Richards wrote a letter to consultants touting the benefits of the agency being located in Middle America as opposed to the East or West coasts. Richards noted that the agency has "a better view of America in the eyes of those who are reaching out. And that's a view that never grows old." [Campaign US (free registration)]( (8/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Brought to you by Facebook more from your ads]( Facebook's latest research, insights and products]( to help you drive unprecedented brand performance on and off Facebook. Dive into cutting-edge reports on the positive effects of TV, digital and Facebook campaigns working together. Learn how to bid for the most efficient brand metrics, engage the scientific method to improve your creative, and explore new video research to build your brand. Click [here]( to learn more about Featured Content [] Agency News [] [IPG's custom shop wins AOR for Honeywell]( Honeywell has chosen a dedicated unit named C2W, which is made up of talent from various IPG agencies, as its new agency of record after a review. The company invested around $3.6 million in US measured marketing in 2017 and $720,000 in this year's first quarter, Kantar Media reports. [Adweek (tiered subscription model)]( (8/3), [MediaPost Communications]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Swrve updates platform with "payload" targeting]( Marketers will for the first time be able to target events' "payload" details using the newest version of Swrve's platform. Payload refers to granular data based on the attributes of a given event "that can be used to segment an audience, find an individual user or signal a message to fire," this article states. [MarTech Today]( (8/2) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Engaging Video Ad Experiences For Today's Marketers]( Engaging Video Ad Experiences For Today's Marketers (4A's) In an increasingly fragmented and competitive content environment, marketers need to know what strategies actually work. Will fewer ads improve viewer experience? Are shorter ads better? 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