Unilever to end female stereotypes across 400 brands

Campbell CEO: Relationships are key for career growth | Leaders share lessons at women's summit | Sheryl Sandberg kicks off "Together Women Can" campaign Created for {EMAIL} | [Web Version] Save 40% when you join the [Network of Executive Women] now. Pay $149 for a limited time and get a year of [member benefits], including [free webinars], access to [learning programs] for every level, discounts on select [regional events] and our “Chutes & Ladders” career guide. Visit [newonline.org/join] and enter code “NEWSB” at checkout. SmartBrief, Inc. | 555 11th St. NW | Suite 600 | Washington, DC 20004 | [Unsubscribe] June 28, 2016 CONNECT WITH NEW  [LinkedIn] [Facebook] [Twitter]   [Â] [NEW SmartBrief] Women's leadership news for retail and consumer goods [SIGN UP] ⋅ [FORWARD] Top of the week [Campbell CEO: Relationships are key for career growth] [Campbell CEO: Relationships are key for career growth] Morrison (Andrew Toth/Getty Images) Progressing your career is about building relationships, not just striving to get to the top of the corporate ladder, said Denise Morrison, CEO of Campbell Soup. As you rise through the ranks, make sure you are open to both positive and negative feedback so you can keep developing your skills, she said. [Philly.com (Philadelphia)] (6/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Top 10 Myths about the Affordable Care Act The restaurant industry is characterized by high turnover, thin margins and a large base of variable hour employees, the Affordable Care Act creates some significant hurdles for restaurant owners and operators trying to squeeze out a profit. Unfortunately, many employers are choosing to ignore the law and hope that it just goes away. You don't want to be that person. [Learn more in this whitepaper] ADVERTISEMENT Women's leadership [Leaders share lessons at women's summit] High-powered leaders gathered recently for the Forbes Women's Summit to discuss a broad range of topics affecting businesses and the world in general. Among other things, they discussed the need to build organizations that have a higher purpose and to create a more inclusive workplace culture. [Forbes] (6/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Sheryl Sandberg kicks off "Together Women Can" campaign] [Sheryl Sandberg kicks off "Together Women Can" campaign] LeanIn Together (LeanIn/YouTube) Sheryl Sandberg released her newest "Lean In" campaign PSA featuring a number of women including Kerry Washington, Eva Longoria, Serena Williams and Emma Watson. In the video, each of the celebrities shares why it is important for women to "lean in together" at work and mentor each other instead of feeding the stereotype that they must be rivals in their careers. "When women celebrate each other's accomplishments, they're seen as more professional and accomplished as well," Sandberg said. "So supporting other women helps each other, helps women as a group, and also helps the woman that does it." [Mashable] (6/23), [The Associated Press] (6/23), [Time.com] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Female collaborators may face extra scrutiny] Most prominent female leaders are assumed to have reached the top by themselves, carefully navigating power structures that are overwhelmingly dominated by men. Teams of female leaders are relatively rare, and those that do exist tend to face added scrutiny, according to Betsy Polk and Maggie Ellis Chotas, co-authors of "Power Through Partnership: How Women Lead Better Together." [Fortune] (6/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Work/life [How Americans are using their time] Women tend to spend more time on household activities and less time on work than men do, according to the American Time Use Survey from the Labor Department. The gap in time spent working is largely explained by the fact that a higher percentage of men are in the labor force. [The Wall Street Journal (tiered subscription model)] (6/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] . Sponsored content from EY [EY poses five questions consumer products companies should consider to optimize their portfolios] Changing consumer needs, stagnant mature markets, volatile costs and disruptive new competitors demand a portfolio strategy that can deliver sustained, profitable growth. Most large consumer products companies have a highly complex portfolio that may comprise dozens or even hundreds of brands, spanning multiple categories. Some of these brands will be performing well and have strong momentum behind them, while others will be struggling and dragging down overall corporate performance and shareholder returns. Even companies with relatively few brands struggle to deliver sustained growth across the entire portfolio. [EY explains how companies can find the optimal balance for profitable growth.]   Click [here] to learn more about Featured Content SmartBrief Originals Read the latest food and beverage coverage by SmartBrief in [SmartBrief Originals]: - [Why disruption in food retail doesn't start with technology] - [FMI Connect: Capturing retail opportunities in fresh foods] - [Fancy food-makers take Manhattan later this month] Changing workforce [Business world remains 118 years away from gender equality] Gender equality is good for business, but women still face barriers in the workplace and are underrepresented at the highest levels of corporate leadership, according to a report by the consulting firm Mercer. "Women are still a staggering 118 years away from closing the gender gap -- in terms of labor market opportunity, education, health, and political clout," the report's authors wrote. [Fast Company online] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [To succeed, try a different kind of corporate diversity program] Typical diversity programs that rely on top-down rules and mandates tend to backfire, write Frank Dobbin and Alexandra Kalev. The most successful companies, on the other hand, "apply three basic principles: Engage managers in solving the problem, expose them to people from different groups, and encourage social accountability for change," they say. [Harvard Business Review (tiered subscription model)] (July–August 2016) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [What it takes to close the gender gap] At the White House's United State of Women summit, leaders discussed the need for women to take risks and occasionally give one another tough feedback. "You might need to say something or share feedback that helps [your colleague] to stand taller," said Deborah Rosado Shaw, PepsiCo's chief global diversity and engagement officer. [Fortune] (6/27) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Join NEW on Facebook, Twitter and LinkedIn Join nearly 37,000 industry members connecting and sharing by following the Network of Executive Women on [Facebook], [Twitter] and [LinkedIn]. [Connect] with NEW members, learn about events in your area and join our rapidly growing movement for gender parity in retail and consumer goods. ADVERTISEMENT The female consumer [Unilever to end female stereotypes across 400 brands] Unilever made a public vow at Cannes Lions to review the way women are portrayed across more than 400 of its brands, looking at appearance, personality and role. The company told agencies that women's roles in its ads must "represent aspirations and wider achievements beyond product-related responsibilities," and their personalities should be "authentic and three dimensional." [The Drum (Glasgow, Scotland)] (6/22), [MediaPost Communications] (6/23), [The Holmes Report] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [J.C. Penney campaign champions all body types] [JCPenney, mcgarrybowen champion all body types] (Gabi Fresh/JCPenney/YouTube) J.C. Penney's new campaign from mcgarrybowen features a range of famous women, including Gabi Fresh, discussing the need to embrace all body types. Writer Jes Baker, asked whether her life would be better if she were thinner, answers with, "No, but it would be better if I wasn't treated so poorly because I'm not." [Adweek] (6/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] News from NEW Final 2 weeks to register for NEW Forum Join more than 300 senior-level executives driving gender parity at the [NEW Executive Leaders Forum], taking place July 26-28 at the Terranea Resort outside Los Angeles. The 10th anniversary Forum will get professional insights and personal inspiration from speakers including filmmaker Ava DuVernay, leadership expert Tara Mohr and Deloitte LLP CEO Cathy Engelbert. Interested NEW members, vice president level and above, should contact their [NEW Ambassador]. [Registration] closes July 12. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] It's time to connect with NEW social media Professionals are upping the pace for workplace transformation with NEW social media, connecting communities of leaders in the retail, consumer goods and services industry who support diversity, inclusion and women's leadership advancement. Network of Executive Women followers have topped 10,000 on [Facebook], 10,800 on [Twitter] and 10,300 on [LinkedIn] group and company pages. [Connect] with NEW national and regional social media. 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