Jack Morton, L.L.Bean create pop-up outdoor offices

Jack Morton, L.L.Bean create pop-up outdoor offices | TBWA\NEBOKO, Adidas raise call to arms against ocean pollution | Wendy's, VML tap Wattpad for funny love stories Created for {EMAIL} | [Web Version]( July 6, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Jack Morton, L.L.Bean create pop-up outdoor offices]( L.L.Bean's new campaign from Jack Morton features pop-up outdoor offices to help workers "Be An Outsider." The outdoor workplace, which includes conference spaces and cycling desks, first appeared in New York's Madison Square Park and will spend the summer traveling to Philadelphia, Boston and Madison, Wis. [The Drum (Scotland)]( (7/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Level Up Your Event Management Learn how to automate your event management process with the seamless speed of your marketing automation tool. Leverage physical interactions and see how to prove end to end ROI. [Download now.]( ADVERTISEMENT [] Creative [] [TBWA\NEBOKO, Adidas raise call to arms against ocean pollution]( [TBWA\NEBOKO, Adidas raise call to arms against ocean pollution]( (adidas Running/YouTube) TBWA\NEBOKO's new campaign for Adidas spotlights ocean pollution with the brand's UltraBOOST running shoes, which are created from plastic bottles collected from the sea. A stop-motion, animated spot tells the story of how the shoes are made and calls for consumers to join the battle against plastic pollution; the push is running across social, digital, print, in-store and in theaters. [Campaign US (free registration)]( (7/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Wendy's, VML tap Wattpad for funny love stories]( Wendy's, VML tap Wattpad for funny love stories (Eugene Gologursky/Getty Images) Wendy's, with VML, is running a campaign on story-sharing app Wattpad, which has 65 million global users; the campaign includes six spoof romantic stories in which the brand's summer drinks play the role of the love interest. "We want to make sure that we are ahead of where the active participation is and we definitely see Wattpad as a way to open a dialogue with our audience," says Wendy's social and media director, Jimmy Bennett. [Digiday]( (7/5), [Adweek (tiered subscription model)]( (7/2) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Grey Worldwide's Patroulis on getting inclusive advertising right]( Grey Worldwide's John Patroulis talks about the importance of authenticity and a belief in doing the right thing as the primary motivators for imbuing advertising with more diversity. "Where brands and agencies get in trouble is when they're just thinking of it as boxes to check at the executional stage," he says. [Campaign US (free registration)]( (7/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . 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[The Drum (Scotland)]( (7/5) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Social engagement with streamed content tops TV]( Social engagement with streamed content tops TV (Philip Fong/AFP/Getty Images) Social media users engage more now with content streamed from services such as Hulu, Amazon and Netflix than with linear TV shows, per Shareablee. Engagement with streamed content increased 68% year over year, compared with TV's 9% rise, and 78% of consumers say they view or plan to view the shows they interact with on social. [MediaPost Communications]( (7/3) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [DOT Native Learning: Accelerate Your Digital Expertise]( DOT Native Learning: Accelerate Your Digital Expertise (4A's) Are you looking to upskill your digital knowledge to grow in your career? 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