George Hamilton signs on as a Colonel for KFC in latest spots from W+K

MC Hammer raps about home-buying for Trulia | George Hamilton signs on as a Colonel for KFC in latest spots from W+K | W+K Portland helps Danny Glover talk about time in Samsung Galaxy S7 push Created for {EMAIL} | [Web Version] June 24, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [Â] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [MC Hammer raps about home-buying for Trulia] [MC Hammer raps about home buying for Trulia] (Trulia/YouTube) Trulia's new spot from the Marketing Arm and Jingle Punks stars MC Hammer rapping about why it's essential to pick the right home. "Hammerfy Your Home" features the singer sitting in a crib dressed as a baby and taking a ride on a school bus while singing about the importance of choosing a school district. [Advertising Age (free-article access for SmartBrief readers)] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [George Hamilton signs on as a Colonel for KFC in latest spots from W+K] [George Hamilton takes on the Colonel for KFC] (KFC/YouTube) KFC has added George Hamilton to its Colonel Sanders lineup, with the actor taking on the persona of "Extra Crispy Colonel." Four spots from Wieden+Kennedy show Hamilton as an overly tanned beach bum relative of the Colonel to tout the brand's extra-crispy chicken. [Mashable] (6/23), [Business Insider] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [W+K Portland helps Danny Glover talk about time in Samsung Galaxy S7 push] [W+K Portland helps Danny Glover talk time in Samsung Galaxy S7 push] (Samsung Mobile USA/YouTube) Danny Glover stars in Wieden+Kennedy Portland's new ad for the Samsung Galaxy S7 called "Time." The actor discusses our obsession with time and our fear of losing time before asking, "So if time is the most valuable thing there is why would you waste more than you have to charging your phone?" [Adweek] (6/22), [Advertising Age (free-article access for SmartBrief readers)] (6/20) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Marketing industry responds to Brexit] Marketing industry executives are speaking out about Brexit, with WPP's Martin Sorrell saying it will have a serious impact on the company's business in western continental Europe. "The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least," Sorrell said. [Business Insider] (6/24), [The Drum (Glasgow, Scotland)] (6/24) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Opinion: Creative needs to find its place among the machines] Creative needs to solidify its place in an increasingly automated marketing world by pairing up with data, using insights to inspire more creativity and collaborating with big technology platforms, POSSIBLE'S Brandon Geary writes. "[I]f we can learn new skills, understand the technology, and collaborate to come up with great ideas, the rise of machines doesn't have to mean the end of humanity," Geary writes. [CampaignLive.com (U.S.)] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Unilever declares end to stereotypes of women across 400+ brands] Unilever made a public vow at Cannes Lions to review the way women are portrayed across more than 400 of its brands, looking at appearance, personality and role. The company told agencies that women's roles in its ads must "represent aspirations and wider achievements beyond product-related responsibilities," and their personalities should be "authentic and three dimensional." [The Drum (Glasgow, Scotland)] (6/22), [MediaPost Communications] (6/23), [The Holmes Report] (6/23) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Google gives advertisers more control with AdSense Labs] Google has created AdSense Labs to give marketers more control over their ads, such as reducing the number shown on a site by cutting down on low-value ads. The tool also automates the process for inserting 320×100 ad units on mobile sites. 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