Leo Burnett won most new creative business in Q1

Magna revises 2018 ad spending prediction | Budweiser unveils global World Cup push on Snapchat | The Human Scale, American Rhino aim to help save wildlife Created for {EMAIL} | [Web Version]( June 18, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Magna revises 2018 ad spending prediction]( Magna revises 2018 ad spending prediction (Philippe Lopez/Getty Images) Magna Global has updated its 2018 global advertising growth projections from 5.2% to 6.4%, equating to $551 billion, and estimates that Facebook and Google's ad revenue will grow collectively by 31% worldwide, hitting $11.8 billion and $26.6 billion, respectively. Investment in digital ads will make up 45% of total ad spend, hitting $250 billion, and mobile will account for 62%, the company reports. [AdExchanger]( (6/18), [The Wall Street Journal (tiered subscription model)]( (6/18), [Campaign UK (tiered subscription model)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Budweiser unveils global World Cup push on Snapchat]( Budweiser unveils global World Cup push on Snapchat (Eamonn M. McCormack/Getty Images) Budweiser, official sponsor of the FIFA World Cup, is launching a comprehensive Snapchat campaign that includes vertical video spots, worldwide augmented reality lenses and filters. The push features Snapcodes on limited-edition influencer packaging that unlocks exclusive content and the first-ever sound-activated AR lens, and Budweiser's Sascha Cordes said the brand and platform are working closely to ensure under-age users aren't exposed to the ads. [The Drum (Scotland)]( (6/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The Human Scale, American Rhino aim to help save wildlife]( American Rhino -- a clothing brand that gives away 10% of its net income to invest in African conservation initiatives -- has rolled out its first-ever push across social, digital and in-stores. The campaign, from The Human Scale, was shot in Nantucket, Mass., and aims to help consumers see how even the smallest contribution or advocacy involvement can have a big impact on wildlife conservation in Africa. [The Drum (Scotland)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Are bespoke teams threatening agency brands?]( The brand identity of agencies is under threat from the growing demand from clients for bespoke, specialty teams made up of individuals from multiple shops, writes E.J. Schultz. Global CEO Jon Cook of WPP's VML says integrated teams can be extremely effective, but adds, "I do think it's important in our industry for the individual brands and their cultures to not go away." [Ad Age]( (6/12) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Leo Burnett won most new creative business in Q1]( Publicis Groupe's Leo Burnett won the most new creative business in the first quarter, adding the global account for Campbell's Soup and Sauces and the US accounts for Nintendo's Pokemon and ALDI. DDB, FCB, Havas Worldwide and Publicis Worldwide all won two new accounts, while BBDO experienced the most losses of three accounts. [Adweek (tiered subscription model)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [HSBC Awards Global Media Business to Omnicom’s PHD]( - [The One Show Disqualifies Acclaimed Project on Russian Election Meddling Due to a Technicality]( - [This Campaign Reminds Us How Much Time We All Waste on Social Media]( - [Barbasol Names Onion Labs Its Creative Agency of Record]( - [360i Recruits Agency Vet Away From FCB to Join the Team as New Chief Strategy Officer]( Click [here]( to learn more about Featured Content [] Agency News [] [Red Lobster chooses Publicis North America]( Red Lobster has reportedly awarded its creative business to Publicis North America after a competitive review, replacing incumbent Publicis New York. The account will be managed by a bespoke agency unit. [Campaign US (free registration)]( (6/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Facebook fading as news source]( Report: Facebook fading as news source (Omar Havana/Getty Images) Messaging apps are beginning to displace Facebook as a source of news consumption and sharing, especially among younger users, the Reuters Institute reports. Overall news consumption on the site is down 9% in the US this year, including 20% among younger users, who may still discover news on Facebook and Twitter but will then carry on discussions among friends in messaging apps. 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