BBDO New York, Pedigree invent "Fetch Across the Internet"

BBDO New York, Pedigree invent "Fetch Across the Internet" | W+K, Powerade imagine what might have been for elderly soccer fan | Almap/BBDO, Getty Images showcase historic Ali-Frazier fight Created for {EMAIL} | [Web Version]( ADVERTISEMENT May 31, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [BBDO New York, Pedigree invent "Fetch Across the Internet"]( [BBDO New York, Pedigree invent "Fetch Across the Internet"]( (Pedigree/YouTube) BBDO New York and Pedigree have created a "Fetch Across the Internet" experience that lets users throw a ball for a dog across a linked Facebook, Instagram, YouTube and Snapchat game. A spot explains how the experience works and how playing with your dog can help alleviate stress. [Campaign US (free registration)]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Viewers prefer to buy from PBS corporate sponsors New research from Lightspeed/SGPTV shows PBS viewers are nearly 2X as likely to buy from a PBS sponsor, compared to viewer support of advertisers on commercial cable and broadcast networks. PBS's low spot load, high viewer engagement and passionate viewer loyalty deliver big benefits for corporate sponsors. [Learn about PBS sponsorships.]( ADVERTISEMENT [] Creative [] [W+K, Powerade imagine what might have been for elderly soccer fan]( [W+K, Powerade imagine what might have been for elderly soccer fan]( (PoweradeUS/YouTube) Wieden+Kennedy Portland's soccer World Cup spot for Powerade features an elderly bodega owner imagining the playing career he might have had if only he'd had access to the power of the brand's drinks when he was a young man. The campaign is running across Fox's broadcast of the tournament and a Spanish-language version will air on Telemundo. [MediaPost Communications]( (5/30), [The Drum (Scotland)]( (5/30), [Ad Age]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Almap/BBDO, Getty Images showcase historic Ali-Frazier fight]( Almap/BBDO, Getty Images showcase historic Ali-Frazier fight Frazier and Ali in 1971. (AFP/Getty Images) Almap/BBDO's new spot for Getty Images uses stock photography and footage to tell the story of the 1971 "Fight of the Century" between Muhammad Ali and Joe Frazier at Madison Square Garden. An interactive version of the ad enables viewers to click on eight celebrities who had ringside seats at the fight to gain extra insight into the momentous occasion. [Ad Age]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Mary Meeker report underscores mobile opportunity]( The latest Mary Meeker report states that advertisers are not investing enough in mobile compared with the time consumers spend using mobile devices. It also notes that nearly half of product searches begin on Amazon and that people watch an average of over 30 minutes of mobile video per day. [The Drum (Scotland)]( (5/31), [MediaPost Communications]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Podcast: Leo Burnett's Swinand on creativity, data, transformation]( Leo Burnett's Andrew Swinand talks in this podcast about transformation, Cannes, the encroachment of consultancies in advertising and using data to inspire creativity. "For me, data is a forest when I want a house: It's great to have all that wood, but if I didn't have someone who can do something with it, it's irrelevant," he says. [Ad Age]( (5/31) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Sponsored content from Twitter - [Helping brand marketers measure the impact of their advertising]( - [Twitter extends reach of TV campaigns to young, hard-to-reach audience]( - [How video on Twitter helps capture your audience’s attention]( - [Study offers new marketing mix modeling insights]( - [The most effective ways to promote your video campaign]( Click [here]( to learn more about Featured Content [] Agency News [] [Omnicom's Wren was highest paid among holding company execs in 2017]( Omnicom President and CEO John Wren was the highest-paid executive out of the four major holding companies in 2017, earning almost $24 million. The figure represents a roughly $2 million reduction compared with 2016. [MediaPost Communications]( (5/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Facebook's Sandberg, Schroepfer talk privacy management]( Facebook's Sandberg, Schroepfer talk privacy management Sandberg (Allison Shelley/Getty Images) Facebook Chief Operating Officer Sheryl Sandberg and Chief Technology Officer Mike Schroepfer spoke recently about the platform's recent data crises, what's being done to address the problems and the balancing act of protecting the principle of free speech and providing a safe environment. The issues have led the platform's management team to adopt a "much sharper and more pessimistic view" of what can happen, said Schroepfer, while Sandberg said "huge investments" are being made to protect users. 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