ACNE, IKEA console Prince Harry fans with a Harry that's still up for grabs

Digital Advertising Alliance releases political ad rules | W+K, Jordan give WNBA's Moore wings | ACNE, IKEA console Prince Harry fans with a Harry that's still up for grabs Created for {EMAIL} | [Web Version]( ADVERTISEMENT May 22, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Digital Advertising Alliance releases political ad rules]( Digital Advertising Alliance releases political ad rules Capitol Hill (Tim Sloan/AFP/Getty Images) The Digital Advertising Alliance, which is managed by trade groups including the Interactive Advertising Bureau, the 4A's and the Association of National Advertisers, has published rules for digital political ads to provide more information to consumers about who paid for the advertising. "The more that we can give consumers transparency, the better that ecosystem is for all the brands that use advertising," Executive Director Lou Mastria said. [The Wall Street Journal (tiered subscription model)]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Free Marketing Automation Comparison Guide Get the new 2018 Marketing Automation Comparison Guide. See side-by-side comparisons of pricing, reviews and features for the top 6 vendors. Compare costs, both upfront and ongoing, and get insight into contract terms. [Download the guide.]( ADVERTISEMENT [] Creative [] [W+K, Jordan give WNBA's Moore wings]( [W+K, Jordan give WNBA's Moore wings]( Moore (Jordan/YouTube) Wieden+Kennedy New York's new spot for Nike's Jordan brand shows the recreation of Michael Jordan's iconic 1980s​ "Wings" ​poster, but this time featuring WNBA star Maya Moore. The ad is running across social, out-of-home and on the Nike + Snkrs app. [The Drum (Scotland)]( (5/21), [Adweek (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [ACNE, IKEA console Prince Harry fans with a Harry that's still up for grabs]( ACNE and the IKEA Creative Hub teamed to mark the royal wedding with a social post that simply read, "Don't worry, Harry is still available" alongside an image of its "Harry" dining chair. After the wedding, the brand suggested its Pruta plastic storage box as the perfect receptacle to take home leftover wedding cake. [Ad Age]( (5/21), [Adweek (tiered subscription model)]( (5/21), [Marketing online (Singapore)]( (5/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( SmartBrief Survey - Win a $250 Amazon Gift Card Take a five minute survey about brands in the ad tech industry for an opportunity to win a $250 Amazon gift card. [Take the survey >]( [View SmartBrief survey sweepstakes rules]( ADVERTISEMENT [] Agency Insider [] [Shops offer "returnships" to welcome back moms]( Agencies including Venables Bell & Partners, 72andSunny and Odysseus Arms are running "returnships" to help moms get back to work by offering flexible hours and training. "We all know that the more diverse our teams are, the smarter they are, and parenting offers a diversity of perspective that is great to have especially in the creative room," said the 4A's Keesha Jean-Baptiste. [Adweek (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Sponsored content from Twitter [How video on Twitter helps capture your audience’s attention]( today's media landscape, consumers are in the driver's seat. Brands need to find new ways to capture people's attention, on their terms - and marketers are turning to video. [Read how Twitter's expanded video slate supports your marketing strategy.](   [Study offers new marketing mix modeling insights]( money into marketing can often feel like an act of faith. But you don't have to rely on your gut: New independent research shows Twitter marketing campaigns can deliver 40% higher return on investment compared to other media channels. [Read 4 Reasons Why Twitter Should Be Part of Your Marketing Campaign](   Click [here]( to learn more about Featured Content [] Agency News [] [American Express launches worldwide media review]( American Express launches worldwide media review (Matt Winkelmeyer/Getty Images) American Express is reviewing its worldwide media business for the first time in more than 10 years, with main incumbent Mindshare expected to participate. The brand invested $295 million in US measured media in 2017, a significant drop from $502 million the previous year, per Kantar Media. [MediaPost Communications]( (5/21), [Adweek (tiered subscription model)]( (5/21), [Campaign US (free registration)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Netflix signs up the Obamas to produce films, TV series]( Netflix has announced that it has signed up former President Barack Obama and former first lady Michelle Obama to produce TV series and films for the streaming service. "We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world," President Obama said. [Reuters]( (5/21), [The New York Times (tiered subscription model)]( (5/21), [ABC News]( (5/21), [The Wall Street Journal (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How TV advertising is changing]( Brian Steinberg reviews some of the tactics TV networks are exploring to connect with cross-platform viewers, including CBS' partnership with Nielsen to dynamically insert targeted ads into the network's shows that are being viewed via connected TVs. Fox Networks Group and NBCUniversal are experimenting with shorter prime-time ad time, and Samantha Bee, host of TBS' "Full Frontal," announced the creation of a mobile game app that's designed to encourage viewers to vote and is open to sponsorship from advertisers. [Variety]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Workshop: Essential Presentation Skills]( 4A's Workshop: Essential Presentation Skills Riegel (4A's) How confident are you about the messages you're sending? Learn how to captivate your audience and drive business results through a memorable message. This workshop prepares you to present internally and externally and to manage anxiety and the audience while delivering a compelling message. Learn more [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [On-Demand: Pushing Clients Beyond Their Comfort Zone]( On-Demand: Pushing Clients Beyond Their Comfort Zone (4A's) Launch your client's brand and develop an authentic voice! Understand how social platforms support your client's brand. Discover why an authentic voice is critical to any brand. Learn to support business objectives while driving traffic and without breaking your client's authentic voice. 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