Mcgarrybowen, Kool-Aid Man tap social trends for Sparklers line

Spotify unveils multichannel push | Brooklyn Brothers, BodyArmor debut SportWater campaign | Mcgarrybowen, Kool-Aid Man tap social trends for Sparklers line Created for {EMAIL} | [Web Version]( May 16, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Spotify unveils multichannel push]( [Spotify unveils multichannel push]( (Spotify/YouTube) Spotify is inviting consumers to "Love What You Love" in its largest-ever campaign, which includes mock movie trailers, digital spots and out-of-home ads. Outdoor billboards spotlight the streaming music service's curated or personalized playlists, while the "Match Instantly" digital ads highlight how finding or rediscovering that perfect song is a little bit like falling in love. [The Drum (Scotland)]( (5/15), [FastCoDesign]( (5/15), [Adweek]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [$100M Tech & $20M Retail Accounts to be Reviewed]( How do we know those 2 accounts will go into review? It's a survival mechanism really. Spend a career as a new business dept head and it kicks in eventually. Those 2 account review predictions were posted on Ratti Report Monday morning. There are dozens more to pitch from! ADVERTISEMENT [] Creative [] [Brooklyn Brothers, BodyArmor debut SportWater campaign]( BodyArmor has debuted its first campaign for athletic premium water brand SportWater from agency of record The Brooklyn Brothers. The spots, filmed by Brian + Ford, feature voiceovers from martial arts legend Bruce Lee, who shares advice on how to "be water" as viewers watch clips of professional athletes as they train. [Campaign US (free registration)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Mcgarrybowen, Kool-Aid Man tap social trends for Sparklers line]( [Mcgarrybowen, Kool-Aid Man tap social trends for Sparklers line]( (Kool-Aid/YouTube) Mcgarrybowen is touting Kool-Aid's new bubbly Sparklers line on social media and with a series of 15-second ads that star the Kool-Aid Man embracing popular teen trends like playing with drones and unboxing videos. The push includes two interactive Snapchat lenses and branded GIFs. [The Drum (Scotland)]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( SmartBrief Survey - Win a $250 Amazon Gift Card Take a five minute survey about brands in the ad tech industry for an opportunity to win a $250 Amazon gift card. [Take the survey >]( [View SmartBrief survey sweepstakes rules]( ADVERTISEMENT [] Agency Insider [] [Zambezi's Raih shares founding words of wisdom]( Zambezi's Chris Raih outlines six lessons learned from founding an agency, including the need to invest in a good foundation, the importance of concentrating on the brief over the competition and using turbulent times to define cultural norms. "Culture isn't just what you celebrate, it's what you tolerate," he writes. [Ad Age]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Forrester: Marketing automation industry to hit $25B by 2023]( The marketing automation technology industry will grow from $11.4 billion annually in 2017 to $25.1 billion by 2023, Forrester predicts. Some 55% of global marketing leaders report that they intend to invest more in marketing automation tech over the next 12 months, with one-fifth expecting to spend at least 10% more than they do now on the technology, per Forrester. [MarTech Today]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [Loyalkaspar Calls Itself the Character Actor of Agencies]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Dentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork Reforms]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Huge Bolsters Global Executive Team With New Creative, Design, Strategy, Data and Technology Leads]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Time’s Up Advertising Held 14 Meetings to Talk Inclusion, Harassment and Solutions for Agencies]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Fallon Names Agency Veteran as Chief Marketing Officer]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( Click [here]( to learn more about Featured Content [] Agency News [] [Dentsu's revenue up 5.7% in Q1]( Dentsu's revenue rose 5.7% to around $2.2 billion in the first quarter and organic growth was 2.1%, the company reports. Strong performance by media shops such as Carat drove growth, and project-based work also "saw a pick-up in momentum," the company said. [MediaPost Communications]( (5/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Long-form videos gaining traction among brands]( Brands like Rag & Bone, Apple and Uniqlo have all recently released long-form video campaigns that embrace music and dance to showcase their products. Experts say the use of long-brand films will only increase as brands recognize that the format offers more artistic freedom and ways to connect with viewers. [Adweek]( (5/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [ANA Educational Fund Honors Night in NYC]( 4A's president and CEO Marla Kaplowitz accepts the Agency Award for the association at the ANA Educational Fund's 18th Annual Honors Night with leaders from Verizon, Facebook, R/GA, IW Group and Marketing Innovation. June 11 at The Pierre in New York City -- reserve your seat [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The 2018 Jay Chiat Awards Are Now Open!]( The 2018 Jay Chiat Awards Are Now Open! (4A's) Now in its 22nd year, the Jay Chiat Awards recognize the best strategic thinking in marketing, media and advertising around the world. The Jay Chiat Awards will be presented on Oct. 9th at the 4A's 2018 Strategy Festival and a winning case study from each category will be presented from the conference main stage. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] Got something to say about digital marketing? Say it through SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, [SmartBrief Originals](. 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