Entrepreneurial lessons from Zulu Alpha Kilo founder Mroueh

Report: Digital ad revenue up 21% in 2017 | W+K, Coca-Cola unveil summer's "Share a Coke" push | MullenLowe, Burger King offer "promposal" to Wendy's Created for {EMAIL} | [Web Version]( ADVERTISEMENT May 11, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Report: Digital ad revenue up 21% in 2017]( Report: Digital ad revenue up 21% in 2017 (Tang Chhin Sothy/AFP/Getty Images) Digital ad revenue hit $88 billion last year, up 21% from 2016, according to the Interactive Advertising Bureau and PwC. Mobile accounted for 57% of that revenue, mobile video was up 54% year over year to hit $6.7 billion, and social spend grew 36% to reach $22.2 billion. [Ad Age]( (5/10), [MediaPost Communications]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Ensure your ads are always seen You wouldn't pay for half a car, your ads should be no different. Avoid wasted ad dollars and only pay for ads that are actually viewed. [Download the free guide]( from Teads on how to improve your advertising campaigns. ADVERTISEMENT [] Creative [] [W+K, Coca-Cola unveil summer's "Share a Coke" push]( [W+K, Coca-Cola unveil summer's "Share a Coke" push]( (Coca-Cola/YouTube) Wieden+Kennedy Portland, in partnership with several other agencies, has launched Coca-Cola's latest "Share A Coke" summer campaign, which includes peel-off Sip & Scan codes on bottles that consumers can check to win prizes. The push also includes the ability to personalize bottles, a Share Chair experience that's being touted with social influencers, a TV spot and radio, cinema and outdoor advertising. [MediaPost Communications]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [MullenLowe, Burger King offer "promposal" to Wendy's]( MullenLowe Boston placed a message outside a Burger King restaurant in Lynn, Mass., that reads, "@Wendys Prom?" which the brand then tweeted. Social users were quick to voice their approval of the "promposal," which Wendy's responded to on Twitter with a simple "I do." [The Drum (Scotland)]( (5/9), [Ad Age]( (5/9), [United Press International]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Entrepreneurial lessons from Zulu Alpha Kilo founder Mroueh]( Entrepreneurial lessons from Zulu Alpha Kilo founder Mroueh (Pixabay) Zulu Alpha Kilo founder Zak Mroueh imagines what he would tell his younger self if he could share the lessons he's learned from founding his own agency. He encourages would-be entrepreneurs to take chances, writing, "I suspect there will still be plenty of room in the future for creatively driven, scrappy start-ups." [Ad Age]( (5/10) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Brands get GDPR help from agencies]( Dentsu's Isobar is launching a consultancy dedicated to helping its clients comply with the EU's General Data Protection Regulation, and IPG has rolled out 200 "GDPR Champions" within its European agencies to assist clients. "Agencies are well-positioned to advise their clients on data strategy at a higher level," said Pivotal Research's Brian Wieser. [Digiday]( (5/11) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Breaking News in Advertising, Media and Technology Featured content from Adweek - [The Martin Agency Creates New Executive Committee-Level Position of Chief Client Officer]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Maternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed Products for New Moms]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [The Media Kitchen Elevates President Barry Lowenthal to CEO]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Leo Burnett’s Arc Worldwide Names First Chief Strategy Officer]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [This Is What Trump’s Resignation Would Sound Like, According to One Production Company]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( Click [here]( to learn more about Featured Content [] Agency News [] [Mills Fleet Farm names Laughlin Constable as AOR]( Mills Fleet Farm has chosen Laughlin Constable as its creative agency of record, with the agency's first work set to appear this summer. The shop is tasked with boosting brand awareness as the company intends to open five new stores this year in Iowa and Wisconsin. [MediaPost Communications]( (5/10), [The Business Journals (tiered subscription model)/Milwaukee]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [How TV advertising is transforming]( The imminent rollout of the more powerful broadcast signal, ATSC 3.0, will increase TV networks' and advertisers' ability to reach viewers whether they're viewing via linear or digital channels and will enable them to offer more immersive, personalized experiences, writes Grant Covell. "The proximity between content and commerce closes as viewers become consumers who can immediately interact with brands through content and make real-time purchasing decisions," he writes. [Forbes]( (5/9) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [On-Demand: Retaining Working Mothers]( On-Demand: Retaining Working Mothers (4A's) Build a better culture for working mothers in your agency! Learn how you can support and retain working mothers and intentionally drive recruitment of working mothers with the resources you have. Register [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The goal is not always meant to be reached, but to serve as a mark for our aim. Joseph Joubert, essayist [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â