Why it's time for advertisers to take a stand

Facebook reaches out to ad industry to quell fears | W+K's GQ print ad for Old Spice includes wearable paper blazer | FCB Chicago, Getty Images spotlight water crisis with watermarks campaign Created for {EMAIL} | [Web Version]( March 26, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Facebook reaches out to ad industry to quell fears]( Facebook reaches out to ad industry to quell fears (Lionel Bonaventure/AFP/Getty Images) Facebook has been contacting ad industry groups, brands and big agencies like Dentsu, WPP and Omnicom in a bid to reassure advertisers after the Cambridge Analytica crisis that the platform is auditing all apps and trying to lessen consumer fears over personal data misuse. Mozilla and Sonos are among brands that have pulled their ads from Facebook, and advertisers are concerned about the fact the issue could lead to greater data scrutiny and less targeting and measurement options, write Lara O'Reilly and Suzanne Vranica. [The Wall Street Journal (tiered subscription model)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( The Best Media Sources in Mobile Advertising — Find Out Who Made the Cut The industry-standard AppsFlyer Performance Index is back with Edition VI covering H2 2017. NEW: App retargeting and long-term retention rankings included. [View the Ranking!]( ADVERTISEMENT [] Creative [] [W+K's GQ print ad for Old Spice includes wearable paper blazer]( Wieden+Kennedy created a print ad for Old Spice in GQ magazine that includes a fragrant, disposable paper men's blazer. "Smell the smells, live the life, don't go out in the rain because you will likely get paper mached," an agency rep says of the jacket. [Ad Age]( (3/22), [Adweek]( (3/23), [The Drum (Scotland)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [FCB Chicago, Getty Images spotlight water crisis with watermarks campaign]( [FCB Chicago, Getty Images spotlight water crisis with watermarks campaign]( (Getty Images/YouTube) FCB Chicago has created a pro bono campaign for Getty Images, "Watermarks for Water," which features 300 photos from the brand's collection that highlight the global water access crisis. When licensed, Getty will donate 10% of the proceeds to the charity Water and remove Getty's iconic watermark. [MediaPost Communications]( (3/23), [Digital Trends]( (3/22), [Adweek]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Why it's time for advertisers to take a stand]( Advertisers should be vocal about their brand's stance on political and social issues -- despite the risk -- to showcase their values and maintain credibility and a human connection with consumers, writes WPP's Ida Rezvani. "We have an opportunity to change the world with the work we do with our clients, and it's important we don't lose sight of that," she writes. [Adweek]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Programmatic ad prices surge]( Although increases vary widely, programmatic ad prices in all major categories, including mobile and mobile apps, were up substantially in Q4 from a year earlier. That's according to eMarketer, which characterized the higher CPM-based prices as a "testament to the importance of audience and data." [eMarketer]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Omnicom, WPP to manage J&J creative with 2 dedicated units]( Johnson & Johnson has centralized its creative account with two dedicated teams comprised of Omnicom and WPP agencies. Each agency will create a New York office to house their teams, with Omnicom's dedicated unit to be called Velocity and WPP's to be named Neighborhood. [Adweek]( (3/23), [The Wall Street Journal (tiered subscription model)]( (3/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [New Snapchat tools boost location, targeted marketing]( New Snapchat tools boost location, targeted marketing (Carl Court/Getty Images) Snapchat has unveiled three location tools to assist marketing efforts -- Location Categories, Radius Targeting and Foot Traffic Insights, which is in beta. Location Categories targets users based on the type of place they visit, Radius Targeting pushes promotions to users near a particular location, and Foot Traffic Insights provides more accurate information on customers who have visited a brand's store. [GeoMarketing]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Enlightened Workplace Info Session, March 29]( Enlightened Workplace Info Session, March 29 (4A's) The 4A's is launching a unique program aimed at creating safe work environments that eliminate behaviors of discrimination, harassment, bullying, intimidation and retaliation. The program, 4A's Enlightened Workplace Certification®, recognizes that the industry is not immune to the bigotry, racism, sexism and misogyny today. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [4A's Workshops in Strategy & Planning]( 4A's Workshops in Strategy & Planning (4A's) Our Strategy and Planning workshops include Digging for Customer Insights, Fresh Approaches to Qualitative Research, The Best in Campaign Briefs, and Is Your Campaign Strategy Sound. These full-day training provides collaborative work, interactive exercises, and tools with templates to apply to their day-to-day. [Learn more.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Sorrell: Creativity should be 75% of an agency's focus]( Campaign US (free registration) [] - [JWT's global CCO departs amid agency restructuring]( Ad Age [] - [Wunderman Inside to give on-site agency expertise to clients]( Adweek [] - [We Are Unlimited, McDonald's create a Chicago "Shambow" for St. Patrick's Day]( Adweek [] - [Adam&Eve/DDB taps Olsen, Ryder for Buenos Aires dance party for H&M]( Ad Age [] [] I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. 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