Adam&Eve/DDB taps Olsen, Ryder for Buenos Aires dance party for H&M

Mitsubishi invests in biggest push in 11 years across TV, digital, outdoor | R/GA Austin, Crocs create a musical starring Barrymore | Adam&Eve/DDB taps Olsen, Ryder for Buenos Aires dance party for H&M Created for {EMAIL} | [Web Version]( March 22, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Mitsubishi invests in biggest push in 11 years across TV, digital, outdoor]( [Mitsubishi invests in biggest push in 11 years across TV, digital, outdoor]( (Mitsubishi Motor North America/YouTube) Mitsubishi is touting its Super All-Wheel Control in a 60-second spot from BSSP that features its Eclipse Cross racing through the rain interjected with shots of pianist William Joseph and violinist Damien Escobar re-creating "I Wanna Rock" by Twisted Sister. The automaker has announced the campaign is its biggest advertising spend in 11 years and marks its return to network TV after a decade, with the push running across CBS, NBC, ABC and Fox as well as digital, YouTube, Hulu and out-of-home. [Ad Age]( (3/20), [Adweek]( (3/19), [The Drive]( (3/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Ensure your ads are always seen You wouldn't pay for half a car, your ads should be no different. Avoid wasted ad dollars and only pay for ads that are actually viewed. [Download the free guide]( from Teads on how to improve your advertising campaigns. ADVERTISEMENT [] Creative [] [R/GA Austin, Crocs create a musical starring Barrymore]( [R/GA Austin, Crocs create a musical starring Barrymore]( (crocs/YouTube) R/GA Austin has created a 100-second musical spot for Crocs starring Drew Barrymore, in which the actor dances and sings her way through different sets wearing a variety of the brand's footwear urging people to "get comfortable in your own shoes." The campaign will include different versions of the musical starring other brand ambassadors and the use of influencers involved in music, and it also features the brand's first-ever Snapchat Lens. [Adweek]( (3/21), [Chief Marketer]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Adam&Eve/DDB taps Olsen, Ryder for Buenos Aires dance party for H&M]( [Adam&Eve/DDB taps Olsen, Ryder for Buenos Aires dance party for H&M]( (H&M/YouTube) Adam&Eve/DDB's new spot for H&M's spring collection features Elizabeth Olsen ditching her boring male dance partner for a woman, which sets off an all-female dance party that spills onto the streets of Buenos Aires. The ad ends with Winona Ryder dancing with Olsen. [Ad Age]( (3/21), [Campaign US (free registration)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [From college dropout to CEO: Ogilvy's Seifert talks early career lessons]( Ogilvy & Mather CEO John Seifert talks in this podcast about dropping out of college to start his career at Ogilvy and how his experience working on the American Express account in Bangkok taught him his most important lesson in dealing with clients. "You have to make it about them and not make it about you," he says. [Digiday]( (3/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Creatives support March for Our Lives with poster designs]( Agency creatives across the US are producing posters for March for Our Lives demonstrators that can be downloaded for free or shared on social via the site Signs4OurLives.com. "This is about a show of support. I hope it shows where our industry stands on this issue," said McKinney's Jonathan Cude, one of the founders of the initiative. [MediaPost Communications]( (3/20), [Adweek]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Hearts & Science wins AOR for Amgen]( Omnicom's Hearts & Science has won media agency of record for biotech firm Amgen after a review, beating WPP's Wavemaker and Publicis Groupe's Starcom, sources report. The brand invested almost $241 million in US measured in 2017, per Kantar Media, with sources reporting this year's spend could increase to around $350 million. [Adweek]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Zuckerberg outlines data actions in response to Cambridge Analytica]( Zuckerberg outlines data actions in response to Cambridge Analytica Zuckerberg (David Ramos/Getty Images) Facebook CEO Mark Zuckerberg has broken his silence on the Cambridge Analytica crisis, stating in a blog post, "I've been working to understand exactly what happened and how to make sure this doesn't happen again." Zuckerberg described the steps the company is taking: auditing all apps with access to user data before 2014 security updates; adding extra restrictions on access to data for developers; releasing a News Feed feature that will allow users to see which apps have access to data and revoke permission; and working with regulators to investigate the crisis. [Marketing Land]( (3/21), [Bloomberg (free registration)]( (3/21), [The New York Times (tiered subscription model)]( (3/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Enlightened Workplace Info Session, March 29]( Enlightened Workplace Info Session, March 29 (4A's) The 4A's is launching a unique program aimed at creating safe work environments that eliminate behaviors of discrimination, harassment, bullying, intimidation and retaliation. The program, 4A's Enlightened Workplace Certification®, recognizes that the industry is not immune to the bigotry, racism, sexism and misogyny today. 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