JetBlue, OutFront create first real-time, mobile-connective digital billboard

JetBlue, OutFront create first real-time, mobile-connective digital billboard | Progressive's new ad from Arnold Worldwide introduces Flo to the Kool-Aid man | Commonwealth/McCann, Spike DDB help Chevy go big for smallest cars Created for {EMAIL} | [Web Version] ADVERTISEMENT May 12, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [Â] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [JetBlue, OutFront create first real-time, mobile-connective digital billboard] JetBlue Airways has teamed with OutFront to create the first ever digital billboard that links to mobile for real-time messaging and social conversations. The company will be giving smartphone users in New York the chance to win a free flight if they are the first to tweet specific hashtags. [Mobile Marketer] (5/10) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Marketing Writing Bootcamp Struggling to write something compelling? Tired of staring at a blank page and waiting for inspiration to strike? This one-of-a-kind writing course covers more than a dozen writing disciplines and is guaranteed to make you a better writer! [Save $200 with code SMARTBRIEF]. ADVERTISEMENT Creative [Progressive's new ad from Arnold Worldwide introduces Flo to the Kool-Aid man] [Progressive commercial] (Progressive Insurance/YouTube) Progressive Corp.'s Flo learns in a new spot that her neighbor is none other than the Kool-Aid man, who then proceeds to knock down part of his house while calling out his catchphrase, "Oh, yeah!" Flo comments that it's good that he bundled home and car insurance for the best deal. [Advertising Age (free-article access for SmartBrief readers)] (5/10) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Commonwealth/McCann, Spike DDB help Chevy go big for smallest cars] [2016 Chevy Spark] (Andrew Burton/Getty Images) Chevrolet is uniting the marketing of its three smallest vehicles, the Spark, Sonic and Trax, into one digital hub called ChevySmallCars.com. Content includes a podcast from John Hodgman, a music video from an emerging artist and "Small Talk" videos from Funny or Die. The company has also launched a Pandora station called "Smallwave." [Advertising Age (free-article access for SmartBrief readers)] (5/10) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Optimize Your E-Commerce Growth with Kissmetrics Imagine walking into a marketing meeting with complete confidence. Sound too lofty? Kissmetrics online software helps marketers track, analyze, and optimize their marketing. [This guide] will show you how to: • Track the effectiveness of marketing campaigns • Find which campaigns are best for ROI and retention • Track, analyze, and optimize your online marketing [Download the free guide now] ADVERTISEMENT Agency Insider [Opinion: Why advertisers should stop chasing the impossible] Advertisers need to stop believing that anything is possible and focus instead on the quality of ideas, write Paul Kitcatt and Michael Ellyatt. "It may be useful to talk about a brand's personality, and its tone of voice, but not if we get carried away with our own rhetoric and start to think brands, like Frankenstein's monster, can get up and walk around," they write. [The Drum (Glasgow, Scotland)] (5/12) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [John Hegarty: Content is not advertising] British advertising legend John Hegarty discusses the rise of ubiquitous content and reflects on a time when advertising meant creating a bite-sized, daring creative idea that changed brands and inspired social dialogue. "The idea that the creative director could be 100 people: Why is that necessarily better? It's that world we've got into; the power of the crowd. No, the power of the crowd soon turns into a mob," he said. [Business Insider] (5/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Agencies amp up VR skills to compete with production companies] Virtual reality is becoming more popular as brands turn to production companies to amp up their VR capabilities while agencies work to improve their own skills as well. Saatchi & Saatchi's Team One has developed a VR lab and has been training experts in-house, so far creating VR for ABC's "Quantico" and automaker Lexus. [Digiday] (5/10) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [IAB: Growing online audience prefers digital to TV] Regular consumers of online media are more likely to prefer professional ad-based digital content to television programming, including prime-time broadcast and cable, per an IAB and GfK study released Wednesday. The audience of regular online viewers has grown from 45 million in 2013 to 63 million this year, it found. [Chicago Tribune (tiered subscription model)] (5/11), [MediaPost Communications] (5/11), [StreamDaily (Canada)] (5/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [The Secrets To Crafting Killer Decks] Great presentation decks are lean, mean engagement machines that enhance your story. Join Jeff Hiller, JB Training Solutions, May 16 for this webinar that will offer you practical guidance on real-world situations and specific advice on how to avoid common mistakes in presentations, strengthen and streamline communication, and impress audiences/secure better outcomes. [Register now and master this skill!] [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Be a Better -- And HAPPIER -- Leader] The practice of mindfulness has been clearly demonstrated to improve productivity, creative output, employee engagement and work satisfaction. On May 17, join Chris Charyk, a senior executive coach and mindfulness expert, who will give you simple, specific techniques and tools that can be used right away to begin experiencing the benefits of mindfulness both inside and outside of the workplace. 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