Anonymous female agency veteran on what needs to change

FCB Chicago, Glad test trash bag toughness in airport baggage system | RPA brings back "The Burkies" for Farmers Insurance | Belen Aragon, Hollywood creatives urge movie fans to support "Her Oscar" Created for {EMAIL} | [Web Version]( February 28, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [FCB Chicago, Glad test trash bag toughness in airport baggage system]( [FCB Chicago, Glad test trash bag toughness in airport baggage system]( (Glad Products/YouTube) FCB Chicago is touting Glad's "toughest trash bag ever" in a campaign that features the ForceFlex Plus Advanced Protection trash bag being put through the ultimate test -- surviving the airline baggage system. "Torture Tests" follows the bags' journeys as they travel though airports across the country. [The Drum (Scotland)]( (2/26), [Campaign US (free registration)]( (2/26), [Ad Age]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [RPA brings back "The Burkies" for Farmers Insurance]( RPA has brought back Farmers Insurance's spoof Oscars campaign, "The Burkies," for a second year, in which humorous insurance claim stories are brought to life via movie trailer-type spots. The push is running across YouTube, Facebook, CNN, USA Today and Rotten Tomatoes, and additional content, including GIFs, will be posted on the brand's social channels. [Ad Age]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Belen Aragon, Hollywood creatives urge movie fans to support "Her Oscar"]( Belen Aragon and team has created a spot for the movement "Her Oscar," which features Hollywood creatives talking about gender equality and calling for the Academy Awards trophy to be changed to a female form. The ad encourages viewers to sign a petition for gender equal nominations and to join the movement. [Campaign US (free registration)]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Anonymous female agency veteran on what needs to change]( An anonymous woman who has worked at multiple agencies talks about how problems in workplace culture stem from white privilege and an acceptance of sexist language and harassment as harmless banter. She also explains that leadership is complicit, saying, "When there are companies who are firing someone at the top, there are usually other people at the top who have protected the harasser or abuser." [Digiday]( (2/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Why brands are forging connections through poetry]( Brands such as Coca-Cola, A+E Networks, Under Armour and Microsoft have recently built campaigns around poetry to make a more unique emotional connection to consumers who are immune to traditional ad formats, writes Kristina Monllos. "Poetry is more entertaining than most ad copy​,​ and viewers are inclined to respond to a lifestyle or feeling rather than a hard sell," says PS260's David Blackburn. [Adweek]( (2/26) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [WPP merges 2 PR shops to create Burson Cohn & Wolfe]( WPP has consolidated two of its biggest PR agencies -- Cohn & Wolfe and Burson-Marsteller -- to form Burson Cohn & Wolfe. "Our decision to merge the two agencies is driven by strong, compatible capabilities and expertise, a combined ability to deliver integrated solutions across multiple sectors and the scale to compete with the largest communications agencies in the world," said WPP's Martin Sorrell. [MediaPost Communications]( (2/27), [The Drum (Scotland)]( (2/27) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Sources: Twitter making promoted trends more attention-grabbing]( Sources: Twitter making promoted trends more attention-grabbing (Leon Neal/AFP/Getty Images) Twitter is testing a new look for its "promoted trends" format, adding a visual element to help ads grab more attention, sources say. "[T]his is a new way to display them in a way that's far more visual, and it takes up a much larger piece of real estate," a source noted. [Ad Age]( (2/26) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] ["Is HR Complicit in Harassment + Discrimination Complaints?"]( "Is HR Complicit in Harassment + Discrimination Complaints?" Bowman (4A's) Less than one week until Talent@2030, and the latest sessions and speakers confirmed include: "How to Get the Most Out of the Open Talent Economy" with Angie Hannam, Chief Talent Officer, R/GA; Melanie Myers, Global Director of Talent, Wieden+Kennedy; Moderator: Chloe Gottlieb, Chief Creative Officer, R/GA. And, "Perception or Reality: Is HR Complicit in Harassment + Discrimination Complaints" with Natasha Bowman, President and Founder, Performance ReNEW. Secure you seat for two days of panel discussions and keynotes confronting the industry's organizational leadership [today](. 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