Survey: Agencies say client disorganization hurts productivity

Honda pits real-world racer against gamer to showcase 2018 Civic Type R | Jack Link's, Carmichael Lynch unveil new Sasquatch spots | NYC's female agency bosses on why advocating for women is so important Created for {EMAIL} | [Web Version]( February 22, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Honda pits real-world racer against gamer to showcase 2018 Civic Type R]( [Honda pits real-world racer against gamer to showcase 2018 Civic Type R]( (Honda/YouTube) Honda teamed up with Forza Motorsport to tout its 2018 Civic Type R by pitting race car driver Graham Rahal in the real world against professional gamer Peter Jeakins in a mixed-reality racing battle. A video of the event is running across Facebook, YouTube and Instagram. [MediaPost Communications]( (2/22) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Creative [] [Jack Link's, Carmichael Lynch unveil new Sasquatch spots]( [Jack Link's, Carmichael Lynch unveil new Sasquatch spots]( (Jack Link's/YouTube) Carmichael Lynch's "Runnin' With Sasquatch" campaign for Jack Link's has been rolled out as the account goes under review, with a series of spots that humorously show various outdoor activities that can either be undertaken with a wild Sasquatch approach or in a less adventurous, more human way. The TV spots are airing on networks such as ESPN and the Discovery Channel with support from social media and paid digital. [Adweek]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [NYC's female agency bosses on why advocating for women is so important]( Nine female leaders of New York agencies discuss strategies to empower women in the workplace, including being advocates for those who have the skills but not the confidence, and how employing more women will boost agency performance. "Improving the representation of women in all aspects of the business of advertising will improve our potential for greater insight, storytelling, connection and effectiveness," says Grey New York CEO Debby Reiner. [The Drum (Scotland)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Survey: Agencies say client disorganization hurts productivity]( Survey: Agencies say client disorganization hurts productivity (Pixabay) Sixty-seven percent of North American agencies say they overservice 50% of their clients, and just over 48% say missed deadlines are usually caused by clients, per Function Point and the Agency Management Institute. Over 40% of respondents said that productivity isn't tracked efficiently, and nearly 69% say communication breakdowns are common due to briefs that are incomplete or inaccurate with too many requests for last-minute changes. [Adweek]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Wolfgang picks up 2nd win of 2018 with TRUECar]( Wolfgang, Los Angeles, has been chosen by TRUECar to manage a rebranding push for the auto-buying platform. Wolfgang, which was founded last year by three former David&Goliath executives, also won agency of record for Halo Top in January. [Adweek]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Rise in national ad minutes slows declining impressions]( National advertising minutes on television were up 3.9% to 11 minutes each hour in January, the biggest rise in more than three years, per Pivotal Research Group. The increase helped ad impressions keep to a single-digit drop of 7.3%, instead of hitting double digits, said analyst Brian Wieser. [MediaPost Communications]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Facebook ups 3D post capabilities, has plans for augmented reality]( Facebook ups 3D post capabilities, has plans for augmented reality (Sean Gallup/Getty Images) Facebook has enabled its 3D posts to be supported by the industry standard glTF 2.0 file format, which lets users drag them into their feed or into the virtual reality Facebook Spaces. The next step is "getting these 3D objects into AR," says Facebook's Ocean Quigley. [TechCrunch]( (2/20), [Engadget]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [4A's Learning Academy: An Agency Career Development Tool]( 4A's Learning Academy: An Agency Career Development Tool (4A's) The 4A's Learning Academy is designed to meet the challenging talent development needs of agencies in the advertising and marketing industries; the platform will provide agency professionals with access to a variety of specialized training resources. It is a one-stop career development tool accessible to all levels of professionals. [Browse now.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Partner Awards Submission Deadline: Friday Partner Awards Submission Deadline: Friday (4A's) Collaboration takes time. Need more time to finalize your award-ready entries? We hear you! Final deadline extension: Friday, Feb. 23. This is it -- Don't miss your last chance to enter! 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