Mother, Stella Artois back Damon's clean water mission in Super Bowl spot

Mother, Stella Artois back Damon's clean water mission in Super Bowl spot | Leo Burnett creates Kraft's first Super Bowl ad to expand "Family Greatly" | DDB, Skittles create Super Bowl ad for single person Created for {EMAIL} | [Web Version]( January 17, 2018 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Mother, Stella Artois back Damon's clean water mission in Super Bowl spot]( [Mother, Stella Artois back Damon's clean water mission in Super Bowl spot]( (Stella Artois/YouTube) Mother's Super Bowl spot for Stella Artois features Matt Damon showing the good that's achieved by his Water.org nonprofit, which invests in building clean water solutions in developing nations. The brewer will donate money to give a year's supply of clean water to one person in a developing country for every 12-pack of Stella bought through April 15. [Ad Age]( (1/16), [MediaPost Communications]( (1/16), [Adweek]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Partner with the Big Dog in Programmatic TV NCC Media has unleashed PASSPORT, the only programmatic cable television buying platform with unequaled scale, market-level precision, full transparency & guaranteed audience delivery. NCC Media is the big dog in targeted cable, digital video & now, programmatic linear television. [Learn more.]( ADVERTISEMENT [] Creative [] [Leo Burnett creates Kraft's first Super Bowl ad to expand "Family Greatly"]( Kraft is making its first Super Bowl appearance with a spot from Leo Burnett Chicago that continues its "Family Greatly" campaign, with details of the ad's length and creative to be unveiled closer to the event. The brand's previous "Family Greatly" ad contrasted real parental insecurities with loving messages from their children and garnered over 5 million YouTube views. [MediaPost Communications]( (1/16), [Adweek]( (1/16), [Ad Age]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [DDB, Skittles create Super Bowl ad for single person]( DDB, Skittles create Super Bowl ad for single person (Sarah Crabill/Getty Images) DDB has created a 60-second Super Bowl ad for Skittles that will only be shown to one super fan called Marcos Menendez who will then livestream his reaction to the spot via the brand's Facebook account. The brand is running teaser spots ahead of the event and will reveal the celebrity who stars in the ad. [Adweek]( (1/16), [Ad Age]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [The voice revolution: Adapt now]( The voice revolution: Adapt now (Mandy Cheng/AFP/Getty Images) The surging popularity of artificial-intelligence-powered, voice-enabled devices and assistants means that advertisers have to adapt quickly to what could become the main channel to engage with consumers, writes Arnold Worldwide's Anthony Modano. "Voice is a beast like no other that will challenge UX, copywriters and coders to work together like never before, pushing the bounds of their respective expertise," he predicts. [Campaign US (free registration)]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Commentary: Why it's time for agencies to make tough decisions]( Agencies will be forced this year to make tough decisions about their futures and what they want to focus on as "we can't hedge our bets as a jack-of-all-trades," writes M&C Saatchi's Giles Hedger. "[W]e need to work out what we do that clients still value; what we do that software can't do more quickly; what we do that algorithms can't match," he writes. [The Drum (Scotland)]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Expedia puts global account into hands of Saatchi & Saatchi]( Expedia puts global account into hands of Saatchi & Saatchi (Daniel Berehulak/Getty Images) Saatchi & Saatchi has been chosen to handle Expedia's consolidated worldwide account after a three-month trial, replacing a five-agency lineup. The account includes all brand advertising across TV, social, outdoor and digital display, and video. [Campaign US (free registration)]( (1/16), [MediaPost Communications]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: At least some programmatic to be handled in-house by marketers]( A polled 81% of marketers intend to take at least a portion of their programmatic ad business in-house this year, Centro reports. Fifty-nine percent of respondents said the move was to give them more control, 41% said it was to boost revenue streams, and 39% said they wanted more transparency. [MediaPost Communications]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [A Powerful Attraction & Retention Tool For Your Agency Mothers]( A Powerful Attraction & Retention Tool For Your Agency Mothers (4A's) Mothers@Agencies is a professionally-developed program where mothers meet bi-weekly on a webinar platform with other agency mothers for 16 weeks. The learning and discussion is guided by a certified coach team who uniquely shape the conversation and guide mothers to find their own answers for what will work best for each individual. Free info session Jan 19 12-12:30pm EST. [Learn More.]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Deadline Approaching for 4A's Partner Awards]( Deadline Approaching for 4A's Partner Awards (4A's) Enter the ad industry's only awards program recognizing great creative partnerships. Entries are distinguished by agency size, with awards presented in small, mid-sized and large agency categories and our winners will be revealed at 4A's Accelerate, April 8 to 10 in Miami, FL. Categories include, Brand, Creative, Media, Technology, Diversity, Cause, Pro Bono, Health & Wellness and the Partnership Of The Year. Learn more and register [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Press Releases - [Clear Channel Outdoor Launches its First Street-Level Digital Ad Network in San Francisco Capable of Reaching Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic]( [Post a Press Release]( [] [] It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all -- in which case, you fail by default. J.K. Rowling, writer [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback]( [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Andrea Brake](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.® [Privacy policy]( | [Legal Information]( Â