72andSunny, Google showcase a tumultuous 2017 with "Year in Search"

72andSunny, Google showcase a tumultuous 2017 with "Year in Search" | Groupon's instant gifts come to the rescue of last-minute shoppers | Dick's Sporting Goods supports refugees this holiday season Created for {EMAIL} | [Web Version]( ADVERTISEMENT December 15, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [72andSunny, Google showcase a tumultuous 2017 with "Year in Search"]( [72andSunny, Google showcase a tumultuous 2017 with "Year in Search"]( (Google/YouTube) Google's "Year in Search" spot from 72andSunny Los Angeles and Google Brand Studio highlights the distressing moments of 2017, emphasizing searches such as "How to help flood victims ... refugees ... Puerto Rico ... Mexico ...Las Vegas." The video includes references to the #MeToo movement, NFL protests and the solar eclipse and finishes on an optimistic note by saying, "How to move forward. Search on." [Ad Age]( (12/13), [Adweek]( (12/13), [Thrillist]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Is Your Agency Prepared for What’s Next? Just as technology drives change, it also provides the tools to cope with that change. Agencies can now draw on cloud-based solutions for insight into consumers, clients and trends. In this report, you'll find how technology can enable innovation and agility—two keys for success in the coming years. [Download here to see if your team is ready for what's next.]( ADVERTISEMENT [] Creative [] [Groupon's instant gifts come to the rescue of last-minute shoppers]( Groupon's new campaign from O'Keefe Reinhard & Paul aims to reassure panicked holiday shoppers who've forgotten that special someone that the brand has them covered with instant gifts. The push is running across TV, digital and radio. [The Drum (Scotland)]( (12/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Dick's Sporting Goods supports refugees this holiday season]( [Dick's Sporting Goods supports refugees this holiday season]( (Dick's Sporting Goods/YouTube) Dick's Sporting Goods' new campaign includes an emotional spot about a group of African refugees whose Houston homes and soccer team were hit hard by Hurricane Harvey. The retailer has donated $120,000 to keep the team playing for the next three seasons as part of its "Give the gift of sport" push. [MediaPost Communications]( (12/14), [Adweek]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Use OTT to transform your client’s TV buys Many brand clients are looking to add Connected TV or Programmatic Linear TV to their media plans in 2018. Download this short e-book and learn about four potential 2018 use cases for Advanced TV that might be a fit for your clients. [Get the guide]( ADVERTISEMENT [] Agency Insider [] [Why creatives should want to be alone]( Open-plan offices, too many meetings and a constant connection to others via social media and smartphones are stifling creativity, robbing creatives of the precious alone time they need to let inspiration strike, writes RPA's Laura Small. "Spending time alone in quiet contemplation lets your mind wander away from that place of reaction and shifts the focus to big ideas and different ways of looking at things," she writes. [Campaign US (free registration)]( (12/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Fostering the human skills required by tomorrow's advertisers]( Advertisers must work together to ensure that today's digitally-native children have the human skills -- "creativity, empathy and accountability" -- to carve out their roles in a future advertising world that will be even more technologically based, writes The Envisioners' Dave Coplin. "The future will be about finding that sweet spot where humans and machines complement each other," he writes. [The Drum (Scotland)]( (12/15) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( . Featured Content Sponsored content from true[X] [The future of the TV commercial is here]( a look at the creative magic that top brands have built with true[X] this fall. We believe the world's best storytellers deserve great advertising, from desktop to OTT to mobile. [Join us as we work to make digital advertising the best it can be](.   [LinkedIn]( [Twitter]( [Facebook]( [Google+]( Click [here]( to learn more about Featured Content [] Agency News [] [US independent David&Goliath snapped up by Innocean Worldwide]( Independent US agency David&Goliath has been acquired by South Korea's Innocean Worldwide for $71.7 million. Both companies are renowned for their work with South Korean auto brands Hyundai and Kia, and Innocean stated that it intends to "aggressively expand business in the US." [Ad Age]( (12/14), [MediaPost Communications]( (12/14) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] ["A Christmas Story Live!" to feature live ad, Facebook integrations]( ["A Christmas Story Live!" to feature live ad, Facebook integrations]( (Fox/YouTube) Fox is broadcasting a live two-and-a-half-minute spot during "A Christmas Story Live!" to tout the film "The Greatest Showman" from 20th Century Fox Film. The network is also teaming with Old Navy for Facebook Live backstage footage, product integrations and 30- and 6-second ads. [MediaPost Communications]( (12/13), [Adweek]( (12/13), [Broadcasting & Cable]( (12/13), [Variety]( (12/13) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] 'The purpose of advertising and marketing is to create impact' 'The purpose of advertising and marketing is to create impact' (4A's) Beyond the Brief with Courtney Cotrupe, Partners + Napier: To celebrate its 100th anniversary, the 4A's has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] A mind troubled by doubt cannot focus on the course to victory. 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