Instagram's new sonic identity is already upsetting users

Mastercard's new haptic logo is a stroke of branding genius – though it could be very annoying | What do you think of Instagram's new sonic identity? | As a mini gaming PC, the design of the Tesla Cybertruck suddenly makes sense Created for {EMAIL} | [Web Version]( September 25, 2024 CONNECT WITH CREATIVE BLOQ  [Facebook]( [X]( [Instagram]( [Creative Bloq]( Art and design inspiration [SIGN UP]( ⋅ [WEBSITE](   Today's Top Story [] [Mastercard's new haptic logo is a stroke of branding genius – though it could be very annoying]( (Mastercard) [Mastercard's new haptic logo is a stroke of branding genius – though it could be very annoying]( The payment company Mastercard has debuted a "unique vibration sequence" that will mirror Mastercard's sonic logo.CMO Raja Rajamannar describes it as the next step in a "multi-sensory brand journey". [Read More]( [] Controversy of the Day [] [Instagram's new sonic identity is already upsetting users]( (SOPA images via Getty Images) [Instagram's new sonic identity is already upsetting users]( Instagram announced a new sonic identity for its Reels section yesterday. It describes the sound as "simple and iconic", but some users are hearing something else, and they may have a point. [Read More]( [] What do you think of Instagram's new sonic identity? [Vote]( [Just what Instagram needed to make it great again.]( [Vote]( [ERROR... ERROR... see you on TikTok.]( [] Design Innovation [] [As a mini gaming PC, the design of the Tesla Cybertruck suddenly makes sense]( (Dawid Does Tech Stuff) [As a mini gaming PC, the design of the Tesla Cybertruck suddenly makes sense]( The design of the Tesla Cybertruck generates strong opinions, but one developer has decided it's the perfect form factor for a mini gaming PC. And one tech whizz has already modded it to run on Nvidia's most powerful consumer GPU. [Read More]( [] Tech News [] ['Design shouldn't be different for the sake of it': the philosophy behind Asus's new Zenbook laptops]( (Future) ['Design shouldn't be different for the sake of it': the philosophy behind Asus's new Zenbook laptops]( We caught up with Asus's chief design officer Mitch Yang at London Design Festival to learn more about the brand's philosophy and why he believes minimal, calm design is more important than ever in the tech world. [Read More]( [] Latest Review [] [Nothing Ear (Open) review]( (Future) [Nothing Ear (Open) review]( Our reviewer thinks the new Nothing Ear (open) are almost perfect. The provide a comfortable fit, deep, rounded audio while also picking up on sound around you. [Read More]( [] Latest deals [MacBook Air 15 (M2) was $1,299 now $998.93]( [MacBook Air 15 (M2) was $1,299 now $998.93 at Amazon]( [MacBook Pro 14 (M3) was $1,599 now $1,299]( [MacBook Pro 14 (M3) was $1,599 now $1,299 at Amazon]( [Sign Up]( | [Update Profile]( | [Unsubscribe]( [Privacy Policy]( | [Cookies Policy]( | [Terms and Conditions]( CONTACT US: [FEEDBACK](mailto:creativebloq@smartbrief.com) | [ADVERTISE]( [Future]( © Future Publishing Limited. Reg No. 2008885 England. Quay House, The Ambury, Bath BA1 1UA.