Agencies are using these AI tools

GS&P, Doritos resurrect "Crash the Super Bowl" | 72andSunny shows what's possible with Venmo | Saatchi & Saatchi marks 100 years of John Lewis Created for {EMAIL} | [Web Version]( September 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P, Doritos resurrect "Crash the Super Bowl"]( [GS&P, Doritos resurrect "Crash the Super Bowl"]( (Doritos/YouTube) Goodby Silverstein & Partners is bringing back its "Crash the Super Bowl" campaign for Doritos, inviting fans to create 30-second ads for the chance to win a trip to next year's Big Game and $1 million. A series of humorous ads features previous contest winners showing their ads and some of the harsher critiques they faced from fans online, challenging today's fans to come up with something better. Full Story: [Ad Age (tiered subscription model)]( (9/19), [Marketing Dive]( (9/19), [Adweek]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [Delivering integrated food & beverage solutions]( With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way—from strategic decision-making & operational efficiency to your sustainability transformation and new product development.[Learn more]( the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [72andSunny shows what's possible with Venmo]( [72andSunny shows what's possible with Venmo]( (Venmo/YouTube) 72andSunny Los Angeles created a "What's Your Venmo?" campaign, anchored by a 60-second spot showing the diverse way a group of friends use the payment app, both individually and as a group. The push is running across connected and streaming TV, social (including influencer marketing), digital and audio, plus out-of-home media in Dallas, Los Angeles and New York. Full Story: [MediaPost Communications (free registration)]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Saatchi & Saatchi marks 100 years of John Lewis]( [Saatchi & Saatchi marks 100 years of John Lewis]( (John Lewis/YouTube) Saatchi & Saatchi London is celebrating the centennial of UK retailer John Lewis with a 90-second spot that marks 100 years of history through the changing styles displayed in a store window and ends with its tagline, "Never Knowingly Undersold." The ad is the first in a series leading up to the brand's Christmas spot and is supported across social media, print, online video and out of home. Full Story: [Ad Age (tiered subscription model)]( (9/19), [The Drum (free registration)]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agencies are using these AI tools]( Among the AI tools currently being used by agencies are AI search platform Perplexity, which FCB Global and Bandits & Friends are tapping for research and strategy work, while Weber and Shandwick is checking trends and insights via Nextatlas. Hugging Face is used by McKinney and GS&P, Noble People is experimenting with HeyGen, an avatar generator that can speak in different languages, and VML is using Captions for creator-style videos. Full Story: [Ad Age (tiered subscription model)]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy, IBM on an effective 30-year partnership]( Ogilvy's Lauren Costa and Denise Zurilgen and IBM's Joe Prota talk about what has made the partnership between the agency and brand so successful for the last 30 years. "It's agency and client against the business problem, not agency and client against each other. And when you think like that it opens so many doors," Costa and Zurilgen say. Full Story: [Muse by Clio]( (9/20) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [125 Practical Modern Job Search Tips For 2024-2025]( - [7 Hard Hitting Interview Tips]( - [7 Steps To A Winning Culture Checklist]( - [Ultimate Interview Guide]( [] Agency News [] [Mars United Commerce bought by Publicis]( Publicis Groupe is acquiring retail media agency Mars United Commerce in an undisclosed deal. "Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities to deliver industry-leading, end-to-end commerce solutions for our clients, both online and offline," says Arthur Sadoun, Publicis CEO. Full Story: [Adweek]( (9/19), [MediaPost Communications (free registration)]( (9/19), [Ad Age (tiered subscription model)]( (9/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Pause screen ads expanded to all YouTube advertisers]( Social Media Today (9/19) [] - [Amazon Ads unveils AI video-generation tool]( MediaPost Communications (free registration) (9/19) [] - [TikTok, YouTube give Reddit content new life]( Fast Company (tiered subscription model) (9/19) [] 4A's News [] [4A's Learning Institute]( Take advantage of our content-rich, user-friendly Learning Institute. Get the latest resources and training you need to stay current in our Learning Institute and Training (LIT) section. - Explore training by career path or interests. - Find upcoming programs at a glance. - Discover additional resources for each topic. - Take advantage of exclusive, members-only training. Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute]( and the members-exclusive [budget planning training](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. Earlier this year, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? It takes less time to do a thing right, than it does to explain why you did it wrong. 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