Atlantic N.Y. spotlights Blockbuster's legacy

Fallon, Cuisinart bring a "New Flame" to your kitchen | Luquire, Visit North Carolina reveal "First in Fright" | Atlantic N.Y. spotlights Blockbuster's legacy Created for {EMAIL} | [Web Version]( September 19, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Fallon, Cuisinart bring a "New Flame" to your kitchen]( [Fallon, Cuisinart bring a "New Flame" to your kitchen]( (Cuisinart/YouTube) Fallon's 30-second "New Flame" spot for Cuisinart is set to "It Must Have Been Love" by Roxette and shows a family gleefully using their Air Fryer Toaster Oven as their traditional oven sits unused in darkness, occasionally comforted by the dog. The push, which includes 15-second ads, is running across TV, social and digital. Full Story: [DesignRush]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [Luquire, Visit North Carolina reveal "First in Fright"]( [Luquire, Visit North Carolina reveal "First in Fright"]( (Visit North Carolina/PRNewswire) Luquire created a "First in Fright" campaign for Visit North Carolina, which features social videos highlighting the state's most haunted places and a digital trail to guide tourists through scary destinations. The push includes a [six-episode podcast series]( exploring the state's paranormal activity. Full Story: [DesignRush]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Atlantic N.Y. spotlights Blockbuster's legacy]( [Atlantic N.Y. spotlights Blockbuster's legacy]( (Blockbuster Bend/YouTube) Atlantic New York's latest spot for the world's last Blockbuster in Bend, Ore., shows a series of the brand's old store signs repurposed by other businesses before ending with the copy, "One way or another, we'll still be here." The ad is part of the brand's "Til the Bitter End" campaign. Full Story: [Muse by Clio]( (9/19), [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Hyphenated's Will Esparza on Latine complexity]( Will Esparza, founder and CEO of Hyphenated, explains why connecting with Latiné consumers is essential to drive brand growth, and how understanding the diverse cultures within the community is key. 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