An agency CEO's take on International Equal Pay Day

McCann says it "Sounds Grande" playing N.Y. Lottery | GSD&M, Ad Council spotlight mental health for veterans | Johannes Leonardo crushes it for Suntory -196 Created for {EMAIL} | [Web Version]( September 18, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McCann says it "Sounds Grande" playing N.Y. Lottery]( [McCann says it "Sounds Grande" playing N.Y. Lottery]( (New York Lottery/YouTube) McCann Design took inspiration from New York bodega storefronts to create two new "Grande" Scratch-Off games for the New York Lottery, offering cash prizes up to $3 million plus the chance to win one of 100 VIP trips to Billboard Latin Music Week. The new cards are touted in a 30-second "Sounds Grande" spot from McCann New York, which is set to an original track performed by a bodega cashier who fantasizes about what can be won. Full Story: [MediaPost Communications (free registration)]( (9/17), [ShootOnline (free content)]( (9/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GSD&M, Ad Council spotlight mental health for veterans]( [GSD&M, Ad Council spotlight mental health for veterans]( "The Bravest Thing" spot from GSD&M for the Ad Council and US Department of Veterans Affairs. (Ad Council/YouTube) GSD&M created two spots, "The Bravest Thing" and "[Five More Minutes](," for the Ad Council and the US Department of Veterans Affairs as part of their "Don't Wait. Reach Out" campaign. The ads, timed for Suicide Prevention Month, feature veterans and their loved ones sharing stories of mental health struggles and how accepting help was the key to getting better. Full Story: [Adweek]( (9/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Johannes Leonardo crushes it for Suntory -196]( [Johannes Leonardo crushes it for Suntory -196]( (Minus196/YouTube) Johannes Leonardo is touting Suntory -196 with a 30-second spot showing how the Japanese hard seltzer is made by immersing whole lemons in liquid nitrogen at -196 degrees Celsius before crushing them and adding them to the cocktail. The push features a series of humorous 15-second ads, including the "[-196 Work Song](" where employees in a vibrant yellow factory crush lemons while singing and dancing. Full Story: [DesignRush]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [77 Ventures' Doug Hanshaw talks creative inspirations]( Doug Hanshaw, executive creative director at 77 Ventures, talks about creative inspirations and the one thing that could improve the industry. "Trust in the industry would create more exciting and memorable work that benefits all parties involved," Hanshaw says. Full Story: [Shots (UK)]( (9/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [An agency CEO's take on International Equal Pay Day]( [An agency CEO's take on International Equal Pay Day]( (Getty Images) The UN's International Equal Pay Day calls attention to the global gender pay gap, which averages 20%. Maureen Maldari, CEO of The BAM Connection marketing agency, recounts facing gender bias and describes how her agency champions gender equity and mentorship. "The formal mentorship seems to be a lost art and that's a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives," Maldari says. Full Story: [SmartBrief/Marketing]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( Featured Content Sponsored Content from Expedia Media Group [Boost Travel Ads with First-Party Data]( Discover how first-party data can revolutionize travel ad campaigns in a post-cookie world. Learn strategies to personalize user experiences, drive higher engagement, and enhance ad performance. Stay ahead in the evolving digital landscape! [Read the blog.]( [] Agency News [] [HZ becomes Notorious111 after buyout from WPP]( [HZ becomes Notorious111 after buyout from WPP]( (Notorious111/LinkedIn) Five female leaders bought back HZ from WPP's BCW, now Burson, in April and have reopened it as Notorious111 with a focus on helping clients to build awareness through culture. The new agency is led by CEO Katie Hooper, Justine Henning as chief client officer, Nicole Wyche as chief strategy officer, Deena Smith as chief operating officer and Winnie Lee as chief financial officer. Full Story: [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Meta adds options for holiday ads]( MediaPost Communications (free registration) (9/17) [] - [Snapchat unveils AI video generator]( Social Media Today (9/17) [] - [Social media users spend most time on Facebook, Instagram, TikTok]( eMarketer (9/17) [] 4A's News [] [2024 Analysis of Agency Costs Survey report]( Our [2024 Analysis of Agency Costs]( is out and now includes a digital dashboard! This year, we've transformed our report into an interactive platform that allows you to seamlessly navigate through various data sets. With just a click, you can compare agency performance across different data points including payroll and agency cost categories. Explore and draw your own conclusions from the comprehensive 2023 survey data with ease and precision. [Get the report](. 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