BSSP, ESPN talking trash with fantasy football cards

Alto, Paul Giamatti tell a Montefiore success story | BSSP, ESPN talking trash with fantasy football cards | Day One Agency, e.l.f. deliver "Divine Skintervention" Created for {EMAIL} | [Web Version]( September 17, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Alto, Paul Giamatti tell a Montefiore success story]( [Alto, Paul Giamatti tell a Montefiore success story]( (Montefiore Health System/YouTube) Alto's short film for Montefiore Einstein is directed by Alexander Payne and stars actor Paul Giamatti, who tells his friends in a diner the true comeback story of Paul Rivera -- a New Yorker whose battle with lung disease was finally fixed by the hospital with a transplant. The campaign is running across TV, print, social and out of home. Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Engagement with CTV Advertising Leverage dynamic ads within premium streaming environments to elevate viewer experiences and amplify brand impact. With a deep focus on personalization, we create ads that truly resonate with your audience, ensuring your message captivates viewers and cultivates enduring brand loyalty. [See how.]( ADVERTISEMENT: [] Creative [] [BSSP, ESPN talking trash with fantasy football cards]( [BSSP, ESPN talking trash with fantasy football cards]( (BSSP/Instagram) BSSP created a series of "Fantasy Season's Greetings" cards for ESPN, which are available to purchase online, and enable fantasy football fans to deliver smack talk to their friends. One card reads "I love having you around" on the front, while inside it says, "You make winning the league so much easier." Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Day One Agency, e.l.f. deliver "Divine Skintervention"]( [Day One Agency, e.l.f. deliver "Divine Skintervention"]( (e.l.f. Cosmetics/YouTube) Day One Agency's "Divine Skintervention" campaign for e.l.f. Skin includes a humorous 60-second spot starring comedian and actress Megan Stalter as the "Sinfluencer," who tries to tempt people to commit "skin sins" such as sleeping in their makeup only to be thwarted by the brand's Holy Hydration products. The campaign is running across TV, social, out of home and features a dedicated site where fans can confess their "skin sins" to gain personalized advice. Full Story: [Marketing Dive]( (9/16), [Campaign US (tiered subscription model)]( (9/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [The Community's Lee Maicon: Engage Hispanic audiences]( Lee Maicon, chief strategy officer of The Community, urges agencies not to just celebrate Hispanic Heritage Month but use it to spur planning on how to better engage and represent Latino communities. "You have to walk the talk before you can reach consumers. Cultural honesty -- for your brand and your audience -- is the North Star," Maicon writes. Full Story: [Ad Age (tiered subscription model)]( (9/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [AML's Hugo Bone talks favorite work]( Hugo Bone, executive creative director at AML, talks about creative inspirations and favorite work. Bone explains why he's proud of the agency's pro bono work for Heart Research UK and why he admired Uncommon's "A British Original" for British Airways. 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