VML, Hellmann's offer "Mayotivations" from Will Levis

TBWA showcases Apple Intelligence with Bella Ramsey | Go backstage with Partners in Crime, Bose | VML, Hellmann's offer "Mayotivations" from Will Levis Created for {EMAIL} | [Web Version]( September 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA showcases Apple Intelligence with Bella Ramsey]( [TBWA showcases Apple Intelligence with Bella Ramsey]( (Apple/YouTube) TBWA\Media Arts Lab created a series of humorous spots to tout Apple Intelligence that stars actress Bella Ramsey who uses the AI feature on the iPhone 16 and iPhone 16 Pro to solve tricky situations. One ad shows Ramsey quickly [generating a memorial video]( for a beloved fish when a dad fails to deliver a suitable remembrance speech for his daughters, while another shows Apple Intelligence summarizing an important email that she never read. Full Story: [Muse by Clio]( (9/14), [Ad Age (tiered subscription model)]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Go backstage with Partners in Crime, Bose]( [Go backstage with Partners in Crime, Bose]( (Bose/YouTube) Partners in Crime created a 30-second spot for Bose that debuted during MTV's Video Music Awards and stars music artists Don Toliver, Tyla, Blackpink's Lisa and Central Cee. The ad shows the artists' routines backstage at award shows, preparing with their Bose Ultra Open Earbuds, which allow them to still hear the instructions and support around them. Full Story: [Ad Age (tiered subscription model)]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Hellmann's offer "Mayotivations" from Will Levis]( [VML, Hellmann's offer "Mayotivations" from Will Levis]( (Hellmann's/YouTube) VML New York created a humorous 60-second "Mayotivations" spot for Hellmann's that stars Will Levis, quarterback for the Tennessee Titans, who mixes mayonnaise and football metaphors to create motivational one-liners. The push is running across linear TV, including ads with shoppable QR codes, radio and out of home. Full Story: [Ad Age (tiered subscription model)]( (9/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] ["Outgooding" can be a win-win for agencies, communities]( Chris Crawford, founder of Elite Media, shares how the agency is supporting a Harlem school via its "The Schoolys" initiative and encourages agencies to "outgood" each other. "We create great things every day for our clients. Imagine what we can create when we channel that energy into potentially life-changing outcomes," Crawford writes. Full Story: [Campaign US (tiered subscription model)]( (9/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Bald's Doni Goodman revs up creativity]( Doni Goodman, executive creative director at Bald, explains why creative inspiration can be found when riding his motorcycle. "Fresh perspectives, that's key to creative breakthroughs. And with every ride comes a new story," Goodman says. 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