TBWA, Apple win 2024 Emmy for Outstanding Commercial

TBWA, Apple win 2024 Emmy for Outstanding Commercial | Mischief makes first dates a cinch with Tinder x e.l.f. | American Haiku urges hunters to protest assault rifles Created for {EMAIL} | [Web Version]( September 11, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA, Apple win 2024 Emmy for Outstanding Commercial]( [TBWA, Apple win 2024 Emmy for Outstanding Commercial]( (YouTube/DoseOfGoodAds) TBWA\Media Arts Lab's "Fuzzy Feelings" for Apple won the 2024 Outstanding Commercial Emmy, the brand's fourth win at the awards and the first time a brand has ever won in two consecutive years. "'Fuzzy Feelings' is an invitation for people everywhere to express their creativity in original and personal ways, while never losing sight of the power of creativity to close gaps, foster empathy and bring humanity together especially in our increasingly fragmented world," said Brent Anderson, global chief creative officer of TBWA\Media Arts Lab. Full Story: [MediaPost Communications (free registration)]( (9/10), [Ad Age (tiered subscription model)]( (9/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Mischief makes first dates a cinch with Tinder x e.l.f.]( [Mischief makes first dates a cinch with Tinder x e.l.f.]( (YouTube/ e.l.f. Cosmetics) Mischief @ No Fixed Address is touting the new [Tinder x e.l.f. collaboration]( with a humorous 90-second ad showing a young woman getting ready for a first date as her alter ego encourages her to spiral about all the ways it could go wrong. But applying makeup from the "Put Your e.l.f. Out There" Vault collection calms her nerves and instills confidence. Full Story: [Ad Age (tiered subscription model)]( (9/10), [The Drum (free registration)]( (9/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [American Haiku urges hunters to protest assault rifles]( [American Haiku urges hunters to protest assault rifles]( (YouTube/millchannel) American Haiku, with Preacher, created a [90-second spot for United Sense of America](, which is shot from the perspective of a hunter as a deer moves gracefully in the woods until the silence is broken by the sound of an assault weapon that brutally kills its prey. "Do we really need assault rifles for hunting?" copy reads at the end of the ad, before "for hunting" is removed from the sentence as a school bell rings. Full Story: [Ad Age (tiered subscription model)]( (9/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Maurice Levy talks 50+ years at Publicis Groupe]( Maurice Levy, emeritus chairman of Publicis Groupe, talks about the holding group transition to Arthur Sadoun, his legacy of more than 50 years at the company, the future of advertising and the lessons he's learned about leadership and clients. "[I]f you do not have the consciousness that the client can leave, you have everything wrong in that business," Levy says, adding, "The only way to have him loyal to you is to over-deliver. Over and over and over." Full Story: [Campaign US (tiered subscription model)]( (9/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TBWA\Worldwide's Deepthi Prakash on solving pitching]( TBWA\Worldwide's Deepthi Prakash outlines four ways pitching is suffering from contrary demands from clients, such as requiring category expertise but not allowing conflicts or not allowing agencies to speak directly to marketers despite wanting collaborative solutions. "The best agencies and the best clients work together to arrive at compelling and impactful ideas," Prakash writes. 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