Leo Burnett, Campbell's get sexy with Kelce, Lawrence

BBH, Will Ferrell sing "Everywhere" for PayPal | Leo Burnett, Campbell's get sexy with Kelce, Lawrence | Kettle, Legal Aid Society say "Do NYC Justice" Created for {EMAIL} | [Web Version]( September 10, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBH, Will Ferrell sing "Everywhere" for PayPal]( [BBH, Will Ferrell sing "Everywhere" for PayPal]( (YouTube/Paypal) Will Ferrell is showcasing the cashback rewards of PayPal's new debit card by singing "I want to pay with you everywhere" to the tune of Fleetwood Mac's "Everywhere" in a 60-second spot that debuted during "Monday Night Football" and is supported by social, digital, radio, podcasts, streaming and out of home. BBH USA led creative for the campaign, digital was handled by R/GA, media by Publicis Groupe, social by Razorfish, PR by Edelman and talent partnerships by Arts & Sciences. Full Story: [Ad Age (tiered subscription model)]( (9/9), [MediaPost Communications (free registration)]( (9/9), [Adweek]( (9/9) [LinkedIn]( [X]( [Facebook]( [Email]( It's Time to Transition from Oracle Advertising There are only a few weeks left before Oracle Advertising shuts down on September 30th. Drive better results with GumGum's proven, precise and cost-efficient contextual targeting solution. [Migrate today](. ADVERTISEMENT: [] Creative [] [Leo Burnett, Campbell's get sexy with Kelce, Lawrence]( [Leo Burnett, Campbell's get sexy with Kelce, Lawrence]( (YouTube/CampbellsChunky) Leo Burnett's humorous campaign for Campbell's Chunky Soup includes a 15-second spot starring Jason Kelce, who reclines in front of an open fire, wearing just a robe as he eats the soup, purring, "Is it hot in here, or is it just…Chunky?" A second 15-second ad features the Giants' Dexter Lawrence, who powers up for the gym with the soup, saying, "You can barely contain all this powerful meat" as his shirt rips to bare his muscles. Full Story: [MediaPost Communications (free registration)]( (9/9), [The Drum (free registration)]( (9/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Kettle, Legal Aid Society say "Do NYC Justice"]( Kettle created a "Do NYC Justice" campaign for the Legal Aid Society, which is targeting underserved Latino and Black communities to raise awareness about the nonprofit's free support and services. The campaign includes a dedicated site and is running across social with influencer collaborations, and out of home, including bodega billboards, subway ads, and a two-week takeover of Queens' Jamaica subway station. 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