GS&P, BMW play a dating game with "Ultimate Match"

Mischief shows Tubi is free no matter who you are | GS&P, BMW play a dating game with "Ultimate Match" | Ogilvy: There's "So Much More" to Nationwide, Manning Created for {EMAIL} | [Web Version]( September 6, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief shows Tubi is free no matter who you are]( [Mischief shows Tubi is free no matter who you are]( "Proud To Be Free" spot from Mischief @ No Fixed Address for Tubi (Tubi/YouTube) Mischief @ No Fixed Address created two humorous 30-second spots to remind people that anyone can watch Tubi for free, including not just upstanding Americans but also mobsters, people who set fires while daynapping with candles and truant children. The campaign, running across linear TV and social, including influencer collaborations, features the tagline, "Tubi is free for everyone. And we mean everyone." Full Story: [Adweek]( (9/5), [Muse by Clio]( (9/5), [Ad Age (tiered subscription model)]( (9/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GS&P, BMW play a dating game with "Ultimate Match"]( [GS&P, BMW play a dating game with "Ultimate Match"]( (BMW USA/YouTube) Goodby Silverstein & Partners' 60-second "Ultimate Match" spot for BMW Certified sparks humorous confusion as people's conversations about finding the perfect vehicle match using the brand's app gets misconstrued for dating chat. The campaign is running across TV and digital, including Bumble -- making BMW the first automaker to advertise on the dating app. Full Story: [Muse by Clio]( (9/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy: There's "So Much More" to Nationwide, Manning]( [Ogilvy: There's "So Much More" to Nationwide, Manning]( (Nationwide/YouTube) Ogilvy created a "So Much More" campaign to show Nationwide is not just an insurance company but also offers financial services. A 30-second spot shows NFL legend Peyton Manning explaining how there's more to Nationwide, as he also shows there's more to him than football by demonstrating his art skills as "Paintin' Manning." Full Story: [Marketing Dive]( (9/5), [Ad Age (tiered subscription model)]( (9/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Publicis One's Chris Graves talks favorite work]( Chris Graves, chief creative officer of Publicis Groupe's Team One, talks about creative inspirations and favorite work. Graves explains why working on a Fashion Week collaboration with Nike and Lexus was one of his favorite projects and chooses "Surfer" for Guinness as a source of inspiration. Full Story: [Muse by Clio]( (9/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Behind the rebrand of the Minnesota Star Tribune]( [Behind the rebrand of the Minnesota Star Tribune]( Introduction of Stribby, the Gray Duck (The Minnesota Star Tribune/Instagram) Executives from Colle McVoy and Code and Theory talk about their rebranding of the Minnesota Star Tribune, which includes a new wordmark, new logo, redesigned website, a "Stribby, the Gray Duck" mascot and a new brand platform, "The heart and voice of the North." John Neerland, vice president and group creative director at Colle McVoy, says, "It was so crucial to get the design right and get the voice and the tone and the UX right, so this can be a brand that lives for another 150 years." 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