Mischief's Greg Hahn: How to break into advertising

Grey, Applebee's are "Serving Up the NFL" | GS&P, Xfinity make entertainment easier to find | Dentsu Creative, Lowe's tackle DIY with NFL stars Created for {EMAIL} | [Web Version]( September 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Grey, Applebee's are "Serving Up the NFL"]( [Grey, Applebee's are "Serving Up the NFL"]( Grey's spot for Applebee's featuring Dan Campbell from the Detroit Lions (Applebee's Grill & Bar/YouTube) Grey New York is "Serving Up the NFL" for Applebee's with help from the San Francisco 49ers quarterback Brock Purdy, Philadelphia Eagles running back Saquon Barkley and Detroit Lions head coach Dan Campbell. The humorous campaign, which is running across linear TV and digital, shows the trio acting as servers in a Applebee's and a six-part social series follows them at a servers' "training camp." Full Story: [Ad Age (tiered subscription model)]( (9/3), [Muse by Clio]( (9/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GS&P, Xfinity make entertainment easier to find]( [GS&P, Xfinity make entertainment easier to find]( (Xfinity/YouTube) Goodby Silverstein & Partners' 30-second "Hide & Seek" spot for Xfinity shows characters from shows and movies, including "Emily in Paris" and "Ted," scattering around the house to hide from a woman as she returns home. "With so much great entertainment out there, wouldn't it be easier if you could find what you want, all in one place?" asks a voice-over. Story: [ShootOnline (free content)]( (9/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dentsu Creative, Lowe's tackle DIY with NFL stars]( [Dentsu Creative, Lowe's tackle DIY with NFL stars]( "Clutch" spot from Dentsu Creative for Lowe's, staring Prescott, Stroud, Kelce and McCaffrey (Lowe's Home Improvement/YouTube) Dentsu Creative tapped the NFL's Travis Kelce, Dak Prescott, CJ Stroud and Christian McCaffrey to star in a humorous campaign for Lowe's that's running nationally across TV, digital, online video and social media for the duration of football season. One ad shows Kelce ramping up the pressure on McCaffrey to make a big call -- a tile or wood finish for a kitchen floor. Full Story: [Ad Age (tiered subscription model)]( (9/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [An interview about creativity with the late Jim Riswold]( The late Jim Riswold spoke just before his death to former Wieden+Kennedy colleague Mira Kaddoura, host of Red & Co.'s podcast, "[Into Healing](." Riswold talks about his 20-year journey with cancer and how creativity brought meaning and purpose, saying, "Creation is God. It's a heal-all." Full Story: [Ad Age (tiered subscription model)]( (9/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief's Greg Hahn: How to break into advertising]( Greg Hahn, chief creative officer of Mischief @ No Fixed Address, offers advice to those looking to break into advertising. "Ours is one of the few professions where humanity, individuality and personal taste can give us an edge," Hahn writes, adding, "The more times and ways, you can show your unique thinking, problem-solving and POV, the better the chance the right people will take notice." Full Story: [Muse by Clio]( (9/4) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Leo Burnett wins AOR for Sandals Resorts]( Leo Burnett won agency of record for Sandals Resorts following a competitive review. The brand previously worked with HH Advertising and invested an estimated $60 million in US media last year, per COMvergence. Full Story: [Adweek]( (9/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [X TV gets beta release]( Social Media Today (9/3) [] - [Snapchat testing "Sponsored Snaps" in main chat tab]( The Verge (9/3) [] - [Brazil's shutdown of X boosts Bluesky growth, engagement]( TechCrunch (tiered subscription model) (9/3) [] 4A's News [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Noteworthy News]( [4A's Noteworthy News]( (4A's) Keeping up with all things AI can be a challenge. Don't miss this weekly roundup of the latest and most relevant AI/generative AI developments for agencies with a new edition posted every Friday. Check out [previous editions]( and [follow the 4A's on LinkedIn]( for the latest. 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