New team at Gale helps clients focus on social, community

72andSunny, Barbie "Give Limitless Possibilities" | Dentsu Creative, Fruit by the Foot say "Unwind Longer" | SS+K takes a roll call of 15M absentee students Created for {EMAIL} | [Web Version]( September 3, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [72andSunny, Barbie "Give Limitless Possibilities"]( [72andSunny, Barbie "Give Limitless Possibilities"]( (Barbie Life/YouTube) 72andSunny is making its debut for Mattel's Barbie with a 75-second "Give Limitless Possibilities" spot that premiered during Friday's WNBA game. Media, running across linear and connected TV, digital and paid social, was handled by Spark in Canada and the US and UM elsewhere. The ad shows children imaginatively playing with their Barbies, as voice-overs from parents talk about wanting to give them confidence, curiosity, adventures, love and self-belief before ending with the tagline, "You Can Be Anything." Full Story: [DesignRush]( (9/2), [MediaPost Communications (free registration)]( (8/30), [Ad Age (tiered subscription model)]( (8/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Dentsu Creative, Fruit by the Foot say "Unwind Longer"]( [Dentsu Creative, Fruit by the Foot say "Unwind Longer"]( (Fruit By The Foot/YouTube) Dentsu Creative's "Unwind Longer" back-to-school campaign for Fruit by the Foot, the brand's first national push in over five years, is running across paid social, online video and streaming platforms. One humorous 30-second spot shows teenagers sharing the three-foot snack, anticipating their first kiss when they reach the middle, which takes so long they're already old and gray when it happens. Full Story: [Campaign US (tiered subscription model)]( (8/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [SS+K takes a roll call of 15M absentee students]( [SS+K takes a roll call of 15M absentee students]( (Communities In Schools/YouTube) M&C Saatchi SS+K created a 60-second public service announcement for Communities In Schools, which spotlights the country's 15 million absentee students as teachers read names from the "Longest Roll." As they read the names, they detail the reasons for those absences, such as a lack of transportation, child care, housing and mental health support, before highlighting how Communities In Schools can help. Full Story: [ShootOnline (free content)]( (8/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Nimbus' Dawn Wade talks favorite work]( Dawn Wade, managing partner and chief strategy officer at Nimbus, talks about creative inspirations, the importance of being an "empath leader" and favorite work. Wade explains why she's inspired by Translation's work and why working on a KFC campaign starring Deion Sanders was one of her favorite creative projects. Full Story: [Muse by Clio]( (9/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [New team at Gale helps clients focus on social, community]( Gale, known for CRM and data analytics, has launched a new 50-person team to help clients engage with social culture for brand expansion. "You see more brands that are reacting [to modern trends] in a day or two days, as opposed to two weeks, or, frankly, two months," said Brad Simms, Gale's president and CEO. "So we tried to find modern creatives that had the ability to work almost on a journalist's deadline, as opposed to a traditional creative brief deadline." Full Story: [Digiday (tiered subscription model)]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Chris Kay named international president of 72andSunny]( Chris Kay was appointed the first international president at 72andSunny and will oversee the agency's Asia Pacific and Europe offices. Kay "helped write the story of 72andSunny over the last 20 years," said global CEO Evin Shutt, adding, "His experience across four continents, both client and agency side, combined with his passion for modernity and the power of creativity makes him uniquely suited to help global brands navigate today's challenges." 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